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Nail Polish for Men: Transformation of Gender Norms in Postmodern Society.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Nail Polish for Men: Transformation of Gender Norms in Postmodern Society./
Author:	Greene, Ellen.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2022,
Description:	150 p.
Notes:	Source: Masters Abstracts International, Volume: 83-12.
Contained By:	Masters Abstracts International83-12.
Subject:	Fashion. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29209842
ISBN:	9798438785439

Nail Polish for Men: Transformation of Gender Norms in Postmodern Society.
Greene, Ellen.

Nail Polish for Men: Transformation of Gender Norms in Postmodern Society. - Ann Arbor : ProQuest Dissertations & Theses, 2022 - 150 p.

Source: Masters Abstracts International, Volume: 83-12.

Thesis (M.A.)--Fashion Institute of Technology, State University of New York, 2022.

This item must not be sold to any third party vendors.

Over the past couple of years there has been a noticeable increase in men wearing nail polish. While men wearing nail polish is not exactly new, it has never been so prevalent in mainstream Western fashion. Since the Great Masculine Renunciation, men's fashion has lost much of its frivolity. In the seventeenth and eighteenth centuries men in Western society relied on cosmetics to enhance their appearance. During this time wearing cosmetics was associated more with one's place in society rather than one's gender. Wearing cosmetics by men identified their social superiority and political standing. But this changed in the late-eighteenth century with the onset of the Industrial Revolution. This qualifying paper takes a closer look at what is causing more and more men to paint their nails using a deductive approach, starting with the hypothesis that men have become increasingly comfortable with embracing practices that were once thought of as being strictly feminine. The research methods used in the analysis include interviews with males who wear nail polish as well as online ethnography which includes analyzing images and videos posted to social media apps like Instagram and TikTok. Secondary analysis by scholars who have used qualitative research such as Ted Polhemus, Dunja Brill and Ross Haenfler are also used to contextualize my findings.

ISBN: 9798438785439Subjects--Topical Terms:

549143
Fashion.
Subjects--Index Terms:

Nail polish

Nail Polish for Men: Transformation of Gender Norms in Postmodern Society.
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300 $a 150 p.
500 $a Source: Masters Abstracts International, Volume: 83-12.
500 $a Advisor: Kawamura, Yuniya.
502 $a Thesis (M.A.)--Fashion Institute of Technology, State University of New York, 2022.
506 $a This item must not be sold to any third party vendors.
520 $a Over the past couple of years there has been a noticeable increase in men wearing nail polish. While men wearing nail polish is not exactly new, it has never been so prevalent in mainstream Western fashion. Since the Great Masculine Renunciation, men's fashion has lost much of its frivolity. In the seventeenth and eighteenth centuries men in Western society relied on cosmetics to enhance their appearance. During this time wearing cosmetics was associated more with one's place in society rather than one's gender. Wearing cosmetics by men identified their social superiority and political standing. But this changed in the late-eighteenth century with the onset of the Industrial Revolution. This qualifying paper takes a closer look at what is causing more and more men to paint their nails using a deductive approach, starting with the hypothesis that men have become increasingly comfortable with embracing practices that were once thought of as being strictly feminine. The research methods used in the analysis include interviews with males who wear nail polish as well as online ethnography which includes analyzing images and videos posted to social media apps like Instagram and TikTok. Secondary analysis by scholars who have used qualitative research such as Ted Polhemus, Dunja Brill and Ross Haenfler are also used to contextualize my findings.
590 $a School code: 1829.
650 4 $a Fashion. $3 549143
650 4 $a Social psychology. $3 520219
650 4 $a Gender studies. $3 2122708
653 $a Nail polish
653 $a Western fashion
653 $a Masculinity
653 $a Gender roles
690 $a 0200
690 $a 0451
690 $a 0733
710 2 $a Fashion Institute of Technology, State University of New York. $b Fashion and Textile Studies: History, Theory, Museum Practice. $3 3189842
773 0 $t Masters Abstracts International $g 83-12.
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792 $a 2022
793 $a English
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