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Investigating Older Female Consumers' Environmentally Sustainable Apparel Consumption through Socioemotional Selectivity Theory and Advertising Appeals.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Investigating Older Female Consumers' Environmentally Sustainable Apparel Consumption through Socioemotional Selectivity Theory and Advertising Appeals./
作者:	Kim, Gwia.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
面頁冊數:	183 p.
附註:	Source: Masters Abstracts International, Volume: 80-03.
Contained By:	Masters Abstracts International80-03.
標題:	Sustainability. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10830633
ISBN:	9780438358683

Investigating Older Female Consumers' Environmentally Sustainable Apparel Consumption through Socioemotional Selectivity Theory and Advertising Appeals.
Kim, Gwia.

Investigating Older Female Consumers' Environmentally Sustainable Apparel Consumption through Socioemotional Selectivity Theory and Advertising Appeals. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 183 p.

Source: Masters Abstracts International, Volume: 80-03.

Thesis (M.S.)--The University of North Carolina at Greensboro, 2018.

This item must not be added to any third party search indexes.

During recent decades, the importance of environmentally sustainable apparel consumption has been emphasized by researchers and marketers because the apparel industry is responsible for several concerns related to the environment. However, despite numerous studies on environmental apparel consumption, current research on the behavior of older consumers is limited. Older consumers have recently grown in their collective purchasing power and are increasingly consuming more apparel; thus, for the purpose of sustainable development, it is important to examine their environmentally sustainable apparel consumption. The purpose of this study is to explain the consumption of environmentally sustainable apparel among elderly consumers. Built on socioemotional selectivity theory (SST) and the positivity effect, this study attempts to discover whether the time perspective of elderly consumers explains their environmentally sustainable apparel consumption. Moreover, by comparing advertisement appeal types, the study further examines how purchase intentions toward environmentally sustainable apparel may be enhanced. This research was conducted with female participants who were 65 years of age or older at the time of this study. A survey questionnaire obtained information about the respondents' environmentally sustainable apparel consumption, time perspective, fashion consciousness, and purchase intention toward shirts shown in environment-related advertisement stimuli. In order to test the ten proposed hypotheses, a total of 154 usable responses were collected from members of organizations (e.g., churches, YMCAs, and senior centers) in North Carolina. The findings showed that older female adults with expansive time perspectives were more likely to behave sustainably when purchasing apparel (H1), with their fashion consciousness moderating this relationship between time perspective and environmental apparel consumption (H1a). Although emotional appeals did not have stronger effects on purchase intention than rational (H2a) or control appeals (H2b), it was discovered that rational advertisements can encourage the environmental purchase intentions of elderly consumers more effectively than advertisements with no environmental messages (H2c). Positive emotional messages were not more persuasive than negative emotional messages (H3a), but they nevertheless enhanced environmental purchase intentions more than control advertisements (advertisements with no messages about environmental sustainability) (H3b). There were no significant differences between negative emotional and control appeals (H3c). These results offer several implications. The time perspective of elderly women is shown to have considerable influence on their environmental behavior. Expansive time perspective is correlated with higher environmentally sustainable apparel consumption than limited time perspective, likely because expansive time perspectives emphasize future-oriented goals, which align strongly with the concept of sustainability. Thus, apparel retailers are advised to consider time perspective as well as age when encouraging environmental consumption; furthermore, their clothing items would benefit from higher levels of fashion consciousness. Environmental messages containing rational information and eliciting positive emotions can also encourage purchase intentions toward environmentally sustainable apparel among elderly consumers. The limitations of the study and suggestions for future studies are discussed as well.

ISBN: 9780438358683Subjects--Topical Terms:

1029978
Sustainability.
Subjects--Index Terms:

Advertising appeals

Investigating Older Female Consumers' Environmentally Sustainable Apparel Consumption through Socioemotional Selectivity Theory and Advertising Appeals.
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300 $a 183 p.
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500 $a Publisher info.: Dissertation/Thesis.
500 $a Advisor: Jin, Byoungho.
502 $a Thesis (M.S.)--The University of North Carolina at Greensboro, 2018.
506 $a This item must not be added to any third party search indexes.
506 $a This item must not be sold to any third party vendors.
520 $a During recent decades, the importance of environmentally sustainable apparel consumption has been emphasized by researchers and marketers because the apparel industry is responsible for several concerns related to the environment. However, despite numerous studies on environmental apparel consumption, current research on the behavior of older consumers is limited. Older consumers have recently grown in their collective purchasing power and are increasingly consuming more apparel; thus, for the purpose of sustainable development, it is important to examine their environmentally sustainable apparel consumption. The purpose of this study is to explain the consumption of environmentally sustainable apparel among elderly consumers. Built on socioemotional selectivity theory (SST) and the positivity effect, this study attempts to discover whether the time perspective of elderly consumers explains their environmentally sustainable apparel consumption. Moreover, by comparing advertisement appeal types, the study further examines how purchase intentions toward environmentally sustainable apparel may be enhanced. This research was conducted with female participants who were 65 years of age or older at the time of this study. A survey questionnaire obtained information about the respondents' environmentally sustainable apparel consumption, time perspective, fashion consciousness, and purchase intention toward shirts shown in environment-related advertisement stimuli. In order to test the ten proposed hypotheses, a total of 154 usable responses were collected from members of organizations (e.g., churches, YMCAs, and senior centers) in North Carolina. The findings showed that older female adults with expansive time perspectives were more likely to behave sustainably when purchasing apparel (H1), with their fashion consciousness moderating this relationship between time perspective and environmental apparel consumption (H1a). Although emotional appeals did not have stronger effects on purchase intention than rational (H2a) or control appeals (H2b), it was discovered that rational advertisements can encourage the environmental purchase intentions of elderly consumers more effectively than advertisements with no environmental messages (H2c). Positive emotional messages were not more persuasive than negative emotional messages (H3a), but they nevertheless enhanced environmental purchase intentions more than control advertisements (advertisements with no messages about environmental sustainability) (H3b). There were no significant differences between negative emotional and control appeals (H3c). These results offer several implications. The time perspective of elderly women is shown to have considerable influence on their environmental behavior. Expansive time perspective is correlated with higher environmentally sustainable apparel consumption than limited time perspective, likely because expansive time perspectives emphasize future-oriented goals, which align strongly with the concept of sustainability. Thus, apparel retailers are advised to consider time perspective as well as age when encouraging environmental consumption; furthermore, their clothing items would benefit from higher levels of fashion consciousness. Environmental messages containing rational information and eliciting positive emotions can also encourage purchase intentions toward environmentally sustainable apparel among elderly consumers. The limitations of the study and suggestions for future studies are discussed as well.
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653 $a Environmental sustainability
653 $a Older female consumers
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710 2 $a The University of North Carolina at Greensboro. $b School of Business & Economics: Consumer, Apparel, and Retail Studies. $3 3194421
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