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Plugging into a New Age: The Impact of Social Media Use on Undergraduate Students' Perceptions of Production Agriculture and Consumer Decisions.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Plugging into a New Age: The Impact of Social Media Use on Undergraduate Students' Perceptions of Production Agriculture and Consumer Decisions./
Author:	Allen, Shannon Kay.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2022,
Description:	89 p.
Notes:	Source: Masters Abstracts International, Volume: 83-12.
Contained By:	Masters Abstracts International83-12.
Subject:	Agriculture. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29160953
ISBN:	9798438791966

Plugging into a New Age: The Impact of Social Media Use on Undergraduate Students' Perceptions of Production Agriculture and Consumer Decisions.
Allen, Shannon Kay.

Plugging into a New Age: The Impact of Social Media Use on Undergraduate Students' Perceptions of Production Agriculture and Consumer Decisions. - Ann Arbor : ProQuest Dissertations & Theses, 2022 - 89 p.

Source: Masters Abstracts International, Volume: 83-12.

Thesis (M.S.)--Mississippi State University, 2022.

This item must not be sold to any third party vendors.

Today, 84% of young adults between the ages of 18-29 use at least one social media site (Pew Research Center, 2020) and are in the stages of emerging adulthood where they are making independent decisions for the first time (Arnett, 2000). As society becomes more technologically advanced, we become further removed from agriculture (Powell & Agnew, 2011; Dale et al., 2017). Thus, resulting in a separation between consumer and producer (Wilson & Lusk, 2020; Holt & Cartmell, 2013). This leaves the opportunity for society to turn to social media for agriculture information leading to negative perceptions of agriculture (Eyck, 2000; Holt & Cartmell, 2013; Howard et al., 2017; Verbeke, 2005). However, little research has been conducted on the impact social media may have on college students' perceptions of agriculture or their purchasing decisions as a consumer (Howard et al., 2017). Therefore, this study further explores this area of research.

ISBN: 9798438791966Subjects--Topical Terms:

518588
Agriculture.
Subjects--Index Terms:

Agriculture

Plugging into a New Age: The Impact of Social Media Use on Undergraduate Students' Perceptions of Production Agriculture and Consumer Decisions.
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