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Can Novel Findings from Emerging Neuroscientific Technologies Be Incorporated into Trademark Law in Canada?
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Can Novel Findings from Emerging Neuroscientific Technologies Be Incorporated into Trademark Law in Canada?/
作者:
Malik, Pankhuri.
出版者:
Ann Arbor : ProQuest Dissertations & Theses, : 2022,
面頁冊數:
206 p.
附註:
Source: Masters Abstracts International, Volume: 83-11.
Contained By:
Masters Abstracts International83-11.
標題:
Inventors. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29239004
ISBN:
9798438767145
Can Novel Findings from Emerging Neuroscientific Technologies Be Incorporated into Trademark Law in Canada?
Malik, Pankhuri.
Can Novel Findings from Emerging Neuroscientific Technologies Be Incorporated into Trademark Law in Canada?
- Ann Arbor : ProQuest Dissertations & Theses, 2022 - 206 p.
Source: Masters Abstracts International, Volume: 83-11.
Thesis (LL.M.)--The University of Western Ontario (Canada), 2022.
This item must not be sold to any third party vendors.
American scholar, Mark Bartholomew, predicted in 2018 that a new kind of neuroscientific evidence would help businesses involved in lawsuits connect their trademarks with the public's perception of their trademarks. Bartholomew coined the term "neuromarks' for this evidence. Bartholomew focused on U.S. trademark law. This research demonstrates, looking at both Canada's domestic law and Canada's relevant international treaties and trade agreements, that such evidence has not yet been used (in 2022) in trademark litigation in Canadian courts or tribunals but that there appears to be no legal barrier to its use in future in Canada. This research notes that neuroscience literature indicates that, while Bartholomew discussed "neuromarks" as a future concept, from the neuroscientific perspective, it is already scientifically possible to obtain evidence of individuals' connections between marks and specific goods and services: it only awaits litigators in Canadian cases introducing such evidence and Bartholomew's "neuromarks" can become a reality.
ISBN: 9798438767145Subjects--Topical Terms:
534219
Inventors.
Can Novel Findings from Emerging Neuroscientific Technologies Be Incorporated into Trademark Law in Canada?
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American scholar, Mark Bartholomew, predicted in 2018 that a new kind of neuroscientific evidence would help businesses involved in lawsuits connect their trademarks with the public's perception of their trademarks. Bartholomew coined the term "neuromarks' for this evidence. Bartholomew focused on U.S. trademark law. This research demonstrates, looking at both Canada's domestic law and Canada's relevant international treaties and trade agreements, that such evidence has not yet been used (in 2022) in trademark litigation in Canadian courts or tribunals but that there appears to be no legal barrier to its use in future in Canada. This research notes that neuroscience literature indicates that, while Bartholomew discussed "neuromarks" as a future concept, from the neuroscientific perspective, it is already scientifically possible to obtain evidence of individuals' connections between marks and specific goods and services: it only awaits litigators in Canadian cases introducing such evidence and Bartholomew's "neuromarks" can become a reality.
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