東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

FindBook

Google Book

Amazon

博客來

Video Streaming Services: What Do Customers Want.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Video Streaming Services: What Do Customers Want./
作者:	Lopes, Filipe Santiago.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
面頁冊數:	47 p.
附註:	Source: Dissertations Abstracts International, Volume: 83-12, Section: A.
Contained By:	Dissertations Abstracts International83-12A.
標題:	Streaming media. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29097869
ISBN:	9798819341278

Video Streaming Services: What Do Customers Want.
Lopes, Filipe Santiago.

Video Streaming Services: What Do Customers Want. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 47 p.

Source: Dissertations Abstracts International, Volume: 83-12, Section: A.

Thesis (M.M.)--Universidade NOVA de Lisboa (Portugal), 2021.

This item must not be sold to any third party vendors.

The increasing popularity of video streaming services has been around for some years, challenging traditional media companies to pay close attention to them. Among other aspects, Portugal is one of the European countries where people watch most television content, making it a relevant case to study in terms of these new services. This research analyses consumers' preferences and willingness-to-pay and proposes segments for the streaming services market in Portugal. It employs conjoint analysis to pursue these goals as well as to identify possible avenues for future research. Content was found to be the main driver in opting between services. Keywords: Over-the-top (OTT); video streaming services; Conjoint analysis; Brand choice; Content design.

ISBN: 9798819341278Subjects--Topical Terms:

3564417
Streaming media.

Video Streaming Services: What Do Customers Want.
LDR:01781nmm a2200325 4500 001 2351269
005 20221107085339.5
008 241004s2021 ||||||||||||||||| ||eng d
020 $a 9798819341278
035 $a (MiAaPQ)AAI29097869
035 $a (MiAaPQ)Portugal10362131265
035 $a AAI29097869
040 $a MiAaPQ $c MiAaPQ
100 1 $a Lopes, Filipe Santiago. $3 3690833
245 1 0 $a Video Streaming Services: What Do Customers Want.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2021
300 $a 47 p.
500 $a Source: Dissertations Abstracts International, Volume: 83-12, Section: A.
500 $a Advisor: Gardete, Pedro.
502 $a Thesis (M.M.)--Universidade NOVA de Lisboa (Portugal), 2021.
506 $a This item must not be sold to any third party vendors.
520 $a The increasing popularity of video streaming services has been around for some years, challenging traditional media companies to pay close attention to them. Among other aspects, Portugal is one of the European countries where people watch most television content, making it a relevant case to study in terms of these new services. This research analyses consumers' preferences and willingness-to-pay and proposes segments for the streaming services market in Portugal. It employs conjoint analysis to pursue these goals as well as to identify possible avenues for future research. Content was found to be the main driver in opting between services. Keywords: Over-the-top (OTT); video streaming services; Conjoint analysis; Brand choice; Content design.
590 $a School code: 7029.
650 4 $a Streaming media. $3 3564417
650 4 $a Multimedia communications. $3 590562
650 4 $a Web studies. $3 2122754
690 $a 0338
690 $a 0558
690 $a 0646
710 2 $a Universidade NOVA de Lisboa (Portugal). $3 3427984
773 0 $t Dissertations Abstracts International $g 83-12A.
790 $a 7029
791 $a M.M.
792 $a 2021
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29097869