東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

FindBook

Google Book

Amazon

博客來

Trademarks and Genericide: a Corpus and Experimental Approach to Understanding the Semantic Status of Trademarks.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Trademarks and Genericide: a Corpus and Experimental Approach to Understanding the Semantic Status of Trademarks./
作者:	Bevan, Richard B.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
面頁冊數:	93 p.
附註:	Source: Masters Abstracts International, Volume: 83-09.
Contained By:	Masters Abstracts International83-09.
標題:	Language. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29003741
ISBN:	9798209783961

Trademarks and Genericide: a Corpus and Experimental Approach to Understanding the Semantic Status of Trademarks.
Bevan, Richard B.

Trademarks and Genericide: a Corpus and Experimental Approach to Understanding the Semantic Status of Trademarks. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 93 p.

Source: Masters Abstracts International, Volume: 83-09.

Thesis (M.A.)--Brigham Young University, 2021.

This item must not be sold to any third party vendors.

Genericide is the process by which a trademarked term is used generically by the public and ultimately loses its legal trademark protections. The linguistic methods that courts have used to determine whether a given term is in the process of or has undergone genericide have historically relied on dictionaries. However, there has a been recent push to use corpus linguistics as a tool to aid in that determination for not only trademarks but word meaning in general (Hoopes, 2019; Lee & Mouritsen, 2018). In addition to corpus data, I argue that the use of experimental data via a linguistic questionnaire can support, validate, and clarify corpus findings and can be an additional means to aid in the determination of the semantic status of trademarked terms. Corpora comprised of texts from the social media website Reddit were created and concordance lines exhibiting uses of 24 terms (10 generic and 14 trademarked) were judged based on their semantic senses as interpreted by two raters. These concordance lines were compared to the responses of a linguistic questionnaire asking participants how they used those 24 terms. Results show that the questionnaire responses are comparable to and validate many of the results of the judging of the Reddit corpora. The questionnaire data provided clarity on use of terms deemed ambiguous by previous research. I assert that the use of questionnaire data is a useful option in researching the genericide phenomenon either in conjunction with corpus data or independently. Both methods are considered helpful for courtrooms and businesses in investigating genericide, but based on the findings of this thesis I advocate that neither method can determine genericide alone but should be only considered as aids to work in conjunction with other evidence and data.

ISBN: 9798209783961Subjects--Topical Terms:

643551
Language.

Trademarks and Genericide: a Corpus and Experimental Approach to Understanding the Semantic Status of Trademarks.
LDR:02920nmm a2200361 4500 001 2351204
005 20221107085322.5
008 241004s2021 ||||||||||||||||| ||eng d
020 $a 9798209783961
035 $a (MiAaPQ)AAI29003741
035 $a (MiAaPQ)BrighamYoung10341
035 $a AAI29003741
040 $a MiAaPQ $c MiAaPQ
100 1 $a Bevan, Richard B. $3 3690760
245 1 0 $a Trademarks and Genericide: a Corpus and Experimental Approach to Understanding the Semantic Status of Trademarks.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2021
300 $a 93 p.
500 $a Source: Masters Abstracts International, Volume: 83-09.
500 $a Advisor: Brown, Earl K.
502 $a Thesis (M.A.)--Brigham Young University, 2021.
506 $a This item must not be sold to any third party vendors.
520 $a Genericide is the process by which a trademarked term is used generically by the public and ultimately loses its legal trademark protections. The linguistic methods that courts have used to determine whether a given term is in the process of or has undergone genericide have historically relied on dictionaries. However, there has a been recent push to use corpus linguistics as a tool to aid in that determination for not only trademarks but word meaning in general (Hoopes, 2019; Lee & Mouritsen, 2018). In addition to corpus data, I argue that the use of experimental data via a linguistic questionnaire can support, validate, and clarify corpus findings and can be an additional means to aid in the determination of the semantic status of trademarked terms. Corpora comprised of texts from the social media website Reddit were created and concordance lines exhibiting uses of 24 terms (10 generic and 14 trademarked) were judged based on their semantic senses as interpreted by two raters. These concordance lines were compared to the responses of a linguistic questionnaire asking participants how they used those 24 terms. Results show that the questionnaire responses are comparable to and validate many of the results of the judging of the Reddit corpora. The questionnaire data provided clarity on use of terms deemed ambiguous by previous research. I assert that the use of questionnaire data is a useful option in researching the genericide phenomenon either in conjunction with corpus data or independently. Both methods are considered helpful for courtrooms and businesses in investigating genericide, but based on the findings of this thesis I advocate that neither method can determine genericide alone but should be only considered as aids to work in conjunction with other evidence and data.
590 $a School code: 0022.
650 4 $a Language. $3 643551
650 4 $a Evidence. $3 583147
650 4 $a Automobiles. $3 560291
650 4 $a 20th century. $3 1972782
650 4 $a Aspirin. $3 527391
650 4 $a Pain. $3 533714
650 4 $a Law. $3 600858
650 4 $a Linguistics. $3 524476
650 4 $a Subjectivity. $3 525978
650 4 $a Federal court decisions. $3 3562074
650 4 $a Firearms. $2 fast $3 3509397
650 4 $a Semantics. $3 520060
650 4 $a Interfaces. $2 gtt $3 834756
650 4 $a Judges & magistrates. $3 3562075
650 4 $a Intellectual property. $3 572975
650 4 $a Transportation. $3 555912
690 $a 0290
690 $a 0398
690 $a 0679
690 $a 0338
690 $a 0513
690 $a 0709
710 2 $a Brigham Young University. $3 1017451
773 0 $t Masters Abstracts International $g 83-09.
790 $a 0022
791 $a M.A.
792 $a 2021
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29003741