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Covid-19 Pandemic and its Effect on Experiential Consumption.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Covid-19 Pandemic and its Effect on Experiential Consumption./
Author:	de Carvalho, Mariana Roque.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
Description:	73 p.
Notes:	Source: Dissertations Abstracts International, Volume: 83-10, Section: A.
Contained By:	Dissertations Abstracts International83-10A.
Subject:	Happiness. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28992321
ISBN:	9798209806325

Covid-19 Pandemic and its Effect on Experiential Consumption.
de Carvalho, Mariana Roque.

Covid-19 Pandemic and its Effect on Experiential Consumption. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 73 p.

Source: Dissertations Abstracts International, Volume: 83-10, Section: A.

Thesis (Master's)--Universidade Catolica Portugesa (Portugal), 2021.

This item must not be sold to any third party vendors.

The COVID-19 pandemic is rapidly reshaping consumer behavior: it is changing the way we live and socialize, our attitudes, what we value and is making each of us put everything in our life in perspective. This dissertation aims to test whether the reduction in experiential purchases resulting from the COVID-19 pandemic emergence, increased how much consumers value the consumption of experiences: how much they value their past experiential purchases and their willingness to delay future experiential purchases.Without having a pandemic in mind, people tend to derive more pleasure from delaying the consumption of experiential purchases and immediately consuming material purchases. However, the results reveal that, with the COVID-19 pandemic in mind, this has completely reversed. The studies conducted reveal that now, after the pandemic has emerged, people are searching for a meaning in their lives, which makes consumers prefer experiential purchases and desire to anticipate their consumption, instead of delaying it, since experiential purchases have more perceived existential values. The research's results also reveal that, due to the fact that people now feel a greater scarcity of experiences, they tend to attribute an even greater happiness from the experiences they have consumed in the past.Thus, marketers should understand these changes that are happening in the consumers' minds in order to be able to develop strategies to respond to these new emerging consumer trends and brands should, more than ever, reflect on how they communicate their products/services.

ISBN: 9798209806325Subjects--Topical Terms:

531559
Happiness.

Covid-19 Pandemic and its Effect on Experiential Consumption.
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520 $a The COVID-19 pandemic is rapidly reshaping consumer behavior: it is changing the way we live and socialize, our attitudes, what we value and is making each of us put everything in our life in perspective. This dissertation aims to test whether the reduction in experiential purchases resulting from the COVID-19 pandemic emergence, increased how much consumers value the consumption of experiences: how much they value their past experiential purchases and their willingness to delay future experiential purchases.Without having a pandemic in mind, people tend to derive more pleasure from delaying the consumption of experiential purchases and immediately consuming material purchases. However, the results reveal that, with the COVID-19 pandemic in mind, this has completely reversed. The studies conducted reveal that now, after the pandemic has emerged, people are searching for a meaning in their lives, which makes consumers prefer experiential purchases and desire to anticipate their consumption, instead of delaying it, since experiential purchases have more perceived existential values. The research's results also reveal that, due to the fact that people now feel a greater scarcity of experiences, they tend to attribute an even greater happiness from the experiences they have consumed in the past.Thus, marketers should understand these changes that are happening in the consumers' minds in order to be able to develop strategies to respond to these new emerging consumer trends and brands should, more than ever, reflect on how they communicate their products/services.
520 $a A pandemia COVID-19 esta a remodelar o comportamento do consumidor: esta a mudar a forma como vivemos e socializamos, as nossas atitudes, o que valorizamos e esta a fazer com que cada um de nos coloque tudo em perspetiva. Esta dissertacao tem como objetivo testar se a reducao de compras experienciais resultante da pandemia COVID-19 aumentou o quanto os consumidores valorizam o consumo de experiencias: o quanto eles valorizam as suas compras experienciais passadas e a sua disposicao para adiar futuras compras experienciais.Sem uma pandemia em mente, as pessoas tendem a obter mais prazer ao adiar o consumo de compras experienciais e consumir imediatamente as compras materiais. No entanto, os resultados revelam que com a pandemia, isso mudou completamente. Os estudos revelam que, apos a pandemia, os consumidores estao a procura de um sentido nas suas vidas, o que faz com que prefiram compras experienciais e desejem simultaneamente antecipar o seu consumo, uma vez que as compras experienciais apresentam mais valores existenciais percebidos. Os resultados da pesquisa tambem revelam que, pelo fato de agora as pessoas sentirem uma maior escassez de experiencias, faz com que tendam a atribuir uma felicidade ainda maior as experiencias que consumiram no passado.Assim, os profissionais de marketing devem entender estas mudancas que estao a acontecer na mente dos consumidores para conseguirem desenvolver estrategias que respondam as novas tendencias de consumo emergentes e as marcas devem, mais do que nunca, refletir sobre como comunicam os seus produtos/servicos.
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