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Welcome Back a Yard: Jamaican Imaginings of the Diasporan Homebuyer.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Welcome Back a Yard: Jamaican Imaginings of the Diasporan Homebuyer./
作者:	Braun, James Martin.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2022,
面頁冊數:	128 p.
附註:	Source: Dissertations Abstracts International, Volume: 84-01, Section: A.
Contained By:	Dissertations Abstracts International84-01A.
標題:	Sociology. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28867138
ISBN:	9798834058038

Welcome Back a Yard: Jamaican Imaginings of the Diasporan Homebuyer.
Braun, James Martin.

Welcome Back a Yard: Jamaican Imaginings of the Diasporan Homebuyer. - Ann Arbor : ProQuest Dissertations & Theses, 2022 - 128 p.

Source: Dissertations Abstracts International, Volume: 84-01, Section: A.

Thesis (Ph.D.)--University of Toronto (Canada), 2022.

This item must not be sold to any third party vendors.

This study is a transnational ethnography of Jamaica's diasporic real estate market. Synthesizing performative and institutional frameworks from economic sociology, I intervene in extant debates on diaspora and development over the nature of markets and their influence on diasporan attachments to nation. Rather than problematizing how an abstract market rationality influences diasporans' incorporation into the nation, an economic sociology approach problematizes the role of diaspora engagement projects in constructing and transforming markets which incorporate the diaspora.Entering this problematic, this study asks: How do real estate professionals imagine the diasporan homebuyer, and what role does that imagination play in the conception of control of Jamaica's housing market? What sales tactics and approaches do real estate professionals use to sell gated community homes to diasporans? How is the imagined diasporan homebuyer reflected and/or produced through those practices? How do they objectify both the product and the customer they are meant to attract?I argue the diasporan homebuyer is imagined according to three key tropes from Jamaican public discourse: diasporans are affluent relative to Jamaicans, nostalgic for a Jamaica they left but estranged from the Jamaica to which they wish to return. The affluent, nostalgic but estranged diasporan is understood as a solution to an historical problem in Jamaica's housing industry: a market whose successive conceptions of control have cornered firms into building and selling homes unaffordable to most Jamaicans.These tropes form a schema of value for the gated community home and their intended customers. Sales practices informed by that schema objectify gated community homes through qualities of value, trust and security as concerns calculated to appeal to affluent, nostalgic and especially estranged homebuyers. At the same time, the diasporan homebuyer is objectified through a sales approach intended to exploit (or produce) the tension between nostalgia and estrangement. Real estate professionals value affluent, nostalgic and estranged diasporans as customers to whom they can commodify their own reputations and knowledge of Jamaica. As such, sales practices are designed to "sift" the heterogeneity of the real diaspora to find and/or perform the idealized diasporan homebuyer of professionals' imaginations.

ISBN: 9798834058038Subjects--Topical Terms:

516174
Sociology.
Subjects--Index Terms:

Commodification

Welcome Back a Yard: Jamaican Imaginings of the Diasporan Homebuyer.
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300 $a 128 p.
500 $a Source: Dissertations Abstracts International, Volume: 84-01, Section: A.
500 $a Advisor: Landolt, Patricia.
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506 $a This item must not be sold to any third party vendors.
520 $a This study is a transnational ethnography of Jamaica's diasporic real estate market. Synthesizing performative and institutional frameworks from economic sociology, I intervene in extant debates on diaspora and development over the nature of markets and their influence on diasporan attachments to nation. Rather than problematizing how an abstract market rationality influences diasporans' incorporation into the nation, an economic sociology approach problematizes the role of diaspora engagement projects in constructing and transforming markets which incorporate the diaspora.Entering this problematic, this study asks: How do real estate professionals imagine the diasporan homebuyer, and what role does that imagination play in the conception of control of Jamaica's housing market? What sales tactics and approaches do real estate professionals use to sell gated community homes to diasporans? How is the imagined diasporan homebuyer reflected and/or produced through those practices? How do they objectify both the product and the customer they are meant to attract?I argue the diasporan homebuyer is imagined according to three key tropes from Jamaican public discourse: diasporans are affluent relative to Jamaicans, nostalgic for a Jamaica they left but estranged from the Jamaica to which they wish to return. The affluent, nostalgic but estranged diasporan is understood as a solution to an historical problem in Jamaica's housing industry: a market whose successive conceptions of control have cornered firms into building and selling homes unaffordable to most Jamaicans.These tropes form a schema of value for the gated community home and their intended customers. Sales practices informed by that schema objectify gated community homes through qualities of value, trust and security as concerns calculated to appeal to affluent, nostalgic and especially estranged homebuyers. At the same time, the diasporan homebuyer is objectified through a sales approach intended to exploit (or produce) the tension between nostalgia and estrangement. Real estate professionals value affluent, nostalgic and estranged diasporans as customers to whom they can commodify their own reputations and knowledge of Jamaica. As such, sales practices are designed to "sift" the heterogeneity of the real diaspora to find and/or perform the idealized diasporan homebuyer of professionals' imaginations.
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653 $a Jamaica
653 $a Markets
653 $a Real estate
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690 $a 0341
710 2 $a University of Toronto (Canada). $b Sociology. $3 3171439
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793 $a English
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