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The Impact of Sustainability Information on Consumers´ Purchase Behaviour and Brand Perception.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The Impact of Sustainability Information on Consumers´ Purchase Behaviour and Brand Perception./
作者:	Guerra, Mariana Duarte.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
面頁冊數:	59 p.
附註:	Source: Dissertations Abstracts International, Volume: 83-10, Section: B.
Contained By:	Dissertations Abstracts International83-10B.
標題:	Environmental impact. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29030536
ISBN:	9798209924531

The Impact of Sustainability Information on Consumers´ Purchase Behaviour and Brand Perception.
Guerra, Mariana Duarte.

The Impact of Sustainability Information on Consumers´ Purchase Behaviour and Brand Perception. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 59 p.

Source: Dissertations Abstracts International, Volume: 83-10, Section: B.

Thesis (M.Sc.)--Universidade Catolica Portugesa (Portugal), 2021.

This item must not be sold to any third party vendors.

The average atmospheric temperature of the earth, prior to the industrial revolution, was approximately 14ºC. Currently it has increased 1.5ºC, and is expected to continue to escalate. It is urgent to solve this climate crisis, and the future generation of leaders, it is our obligation to stop this vicious cycle, and ensure a future for the next generations.Although society is aware of this crisis, fashion consumption continues to increase, which contributes to the destruction of our planet. Brands contribute to this factor by continuing to manufacture and sell their products massively and with impunity. A possible solution to mitigate such effects is to increase consumers' awareness about the negative impact that their choices have on the environment by stating this information clearly on products. Specifically, this research examines the extent to which providing consumers with information about the sustainability level of products impacts their choices. Consequently, whether it allows them to make more conscious consumption decisions. Findings from an experimental study show that providing consumers with high (vs. low) sustainability information levels positively influence brand perceptions of sustainable brands. This effect holds even when sustainable products are more expensive. Consumers are positively influenced by the amount of sustainability information that is available at their disposal to compare between product alternatives. Theoretical and managerial implications are provided, namely for the development of a software that provides sustainability-related information about products so that consumers can make choice comparisons among various product alternatives.

ISBN: 9798209924531Subjects--Topical Terms:

3564810
Environmental impact.

The Impact of Sustainability Information on Consumers´ Purchase Behaviour and Brand Perception.
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520 $a The average atmospheric temperature of the earth, prior to the industrial revolution, was approximately 14ºC. Currently it has increased 1.5ºC, and is expected to continue to escalate. It is urgent to solve this climate crisis, and the future generation of leaders, it is our obligation to stop this vicious cycle, and ensure a future for the next generations.Although society is aware of this crisis, fashion consumption continues to increase, which contributes to the destruction of our planet. Brands contribute to this factor by continuing to manufacture and sell their products massively and with impunity. A possible solution to mitigate such effects is to increase consumers' awareness about the negative impact that their choices have on the environment by stating this information clearly on products. Specifically, this research examines the extent to which providing consumers with information about the sustainability level of products impacts their choices. Consequently, whether it allows them to make more conscious consumption decisions. Findings from an experimental study show that providing consumers with high (vs. low) sustainability information levels positively influence brand perceptions of sustainable brands. This effect holds even when sustainable products are more expensive. Consumers are positively influenced by the amount of sustainability information that is available at their disposal to compare between product alternatives. Theoretical and managerial implications are provided, namely for the development of a software that provides sustainability-related information about products so that consumers can make choice comparisons among various product alternatives.
520 $a A temperatura media da superficie da Terra, antes da revolucao industrial era aproximadamente 14ºC. Atualmente aumentou cerca de 1.5ºC, e a tendencia e de continuar a aumentar. E urgente solucionar esta crise climatica, e como futuros lideres, e a nossa obrigacao parar este ciclo vicioso, e garantir um future para as proximas geracoes.Apesar de a sociedade estar consciente desta crise, o consumo de produtos da industria da moda continua a aumentar, contribuindo para a destruicao do Planeta. As marcas contribuem para este factor continuando a produzir e vender de forma massiva os seus produtos e com impunidade. Uma possivel solucao para mitigar estes efeitos e de informar os consumidores sobre o impacto negativo que as suas escolhas tem no ambiente, ao providenciar esta informacao de forma clara. Especificamente, esta dissertacao estuda quanto e que, ao providenciar esta informacao aos consumidores, esta ira influenciar as suas escolhas. Consequentemente, se ira permitir que estas escolhas sejam realizadas de forma consciente. Os resultados sugerem que ao ter mais (vs. menos) informacao sobre o nivel de sustentabilidade dos produtos influencia positivamente a percecao da qualidade dos mesmos. Este efeito mantem-se quando os produtos sustentaveis sao mais caros. Os consumidores sao influenciados de forma positiva quando tem esta informacao disponivel, para comparar com as restantes alternativas. Implicacoes teoricas e de gestao sao apresentadas, nomeadamente para o desenvolvimento de um software que providencia informacao sobre a sustentabilidade de produtos, para assim os consumidores ao realizarem uma escolha, conseguirem comparar entre diferentes alternativas.
590 $a School code: 7020.
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650 4 $a Perceptions. $3 3435328
650 4 $a Purchasing. $3 652497
650 4 $a Attitudes. $3 1973410
650 4 $a Decision making. $3 517204
650 4 $a Sustainability. $3 1029978
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710 2 $a Universidade Catolica Portugesa (Portugal). $3 3437250
773 0 $t Dissertations Abstracts International $g 83-10B.
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