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The Contributions of Craft Beverage Tourism to Sustainable Development and Destination Image Formation.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The Contributions of Craft Beverage Tourism to Sustainable Development and Destination Image Formation./
作者:	Marquez, Claudia Gil Arroyo.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2022,
面頁冊數:	163 p.
附註:	Source: Dissertations Abstracts International, Volume: 84-01, Section: A.
Contained By:	Dissertations Abstracts International84-01A.
標題:	Authenticity. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29176804
ISBN:	9798835548798

The Contributions of Craft Beverage Tourism to Sustainable Development and Destination Image Formation.
Marquez, Claudia Gil Arroyo.

The Contributions of Craft Beverage Tourism to Sustainable Development and Destination Image Formation. - Ann Arbor : ProQuest Dissertations & Theses, 2022 - 163 p.

Source: Dissertations Abstracts International, Volume: 84-01, Section: A.

Thesis (Ph.D.)--North Carolina State University, 2022.

This item must not be sold to any third party vendors.

Over the last five years, tourists have become more interested in unique and authentic experiences. This is reflected in the growth of craft beverage tourism, as more tourists are motivated to travel to taste and learn about craft beverages (e.g., beer, spirits). This growth allows craft beverage tourism to contribute to the sustainable development of host communities. Thus, destinations started basing their image on craft beverages to appeal to this growing market and reap tourism benefits. Most empirical investigations of craft beverage tourism have focused on the tourists' perspective, adopting a descriptive approach of their overall characteristics or behavior. Those that focus on the supply perspective tend to capture perceptions about one type of beverage, such as beer or spirits, only a fragment of the industry. A strong theoretical foundation needs to be built upon multiple perspectives to properly understand this form of niche tourism. In this work, three complementary studies addressed these gaps.The first study sought to identify -from the perspective of stakeholders of craft beverage tourism- the most important resources for the industry's development and the perceived noneconomic benefits resulting from development. For this purpose, 30 interviews were conducted with stakeholders of Wake County's craft beverage tourism industry using two complementary theoretical frameworks: the Community Capitals Framework and Creative Placemaking. Study findings revealed creativity and meaning accelerate the generation of the community capitals, which support and result from craft beverage tourism Findings also allowed the development of the Destination Resources Acceleration Framework (DRAF). The DRAF provides communitieswith a tool for self-assessing how craft beverage tourism contributes to sustainable community development.The second study identifies the resources that play a role in the development of North Carolina's destination image based on moonshine tourism. For this purpose, ten interviews were conducted with moonshine industry stakeholders in North Carolina using the Zaltman Metaphor Elicitation Method (ZMET). Applying this technique allowed the assessment of the meaning of moonshine among moonshine stakeholders in NC. Study findings indicate the DRAF is a useful tool for craft beverage tourism product and destination image development. Identifying such elements will allow the development of better target promotional efforts that resonate with the target markets, resulting in greater visitation and the expansion of community benefits. This framework can be suitable to inform the tourism development of other emergent food and beverage tourism destinations that have a staple -yet underutilized- product, similar to moonshine in NC.The third study examined the role of context on the contribution to the image formation of a craft beverage destination (Ica, Peru) from the perspective of potential visitors. To do so cognitive image (knowledge presented through picture-text dyads) of Ica's iconic resources, staple craft beverage (pisco), and resources associated with its production was induced in nonvisitors. Additionally, the study measured the impact of resource characteristics (as context), affective image, and personal characteristics on conative image (interest to visit and willingness to recommend) at different intervention stages.

ISBN: 9798835548798Subjects--Topical Terms:

3560769
Authenticity.

The Contributions of Craft Beverage Tourism to Sustainable Development and Destination Image Formation.
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