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The Spillover of CSR Perceptions for Market Shaping: Portuguese Banking Industry.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The Spillover of CSR Perceptions for Market Shaping: Portuguese Banking Industry./
作者:	de Cristo, Laura Filipa Barbosa.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
面頁冊數:	87 p.
附註:	Source: Dissertations Abstracts International, Volume: 83-12, Section: A.
Contained By:	Dissertations Abstracts International83-12A.
標題:	Perceptions. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29096464
ISBN:	9798819341209

The Spillover of CSR Perceptions for Market Shaping: Portuguese Banking Industry.
de Cristo, Laura Filipa Barbosa.

The Spillover of CSR Perceptions for Market Shaping: Portuguese Banking Industry. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 87 p.

Source: Dissertations Abstracts International, Volume: 83-12, Section: A.

Thesis (M.B.A.)--ISCTE - Instituto Universitario de Lisboa (Portugal), 2021.

This item must not be sold to any third party vendors.

Adopting a multi-theoretical approach to CSR, this thesis speculates whether customer loyalty and brand trust, mediated by stakeholder perceptions of banking performance - competitive and socially responsible - can spillover into the competitive sphere directly and indirectly, due to market pressures generated by impact of CSR's reputation. Such is attributable to customers associations, who actively shape the competitive game through the application of their endowed market power to penalize or favour the Banks that, respectively, impose their accountability or not.Accordingly, results from the structural equation modelling (SEM) hypothesis testing from 176 questionnaire respondents' perceptions, indicated that most relations are significant, above all, the strong mediation of the competitive banking performance in the link between brand trust and CSR spillover. The exceptions were the rest of the indirect effects and, surprisingly, the direct effects of the relation between CSR performance and its spillover, and between CSR spillover and customer loyalty. Such results signal the fundamental role that brand trust plays for the occurrence of CSR spillover, suggesting that general banking CSR impressions are leveraged by customers' perceptions of banks' competitive performance, as they foster closer and more grounded interactions with this type of performance, conjecturing it as their entitled participation on the bank's social responsibility performance.

ISBN: 9798819341209Subjects--Topical Terms:

3435328
Perceptions.

The Spillover of CSR Perceptions for Market Shaping: Portuguese Banking Industry.
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500 $a Advisor: Dias, Alvaro de Borba Cruz Lopes.
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506 $a This item must not be sold to any third party vendors.
520 $a Adopting a multi-theoretical approach to CSR, this thesis speculates whether customer loyalty and brand trust, mediated by stakeholder perceptions of banking performance - competitive and socially responsible - can spillover into the competitive sphere directly and indirectly, due to market pressures generated by impact of CSR's reputation. Such is attributable to customers associations, who actively shape the competitive game through the application of their endowed market power to penalize or favour the Banks that, respectively, impose their accountability or not.Accordingly, results from the structural equation modelling (SEM) hypothesis testing from 176 questionnaire respondents' perceptions, indicated that most relations are significant, above all, the strong mediation of the competitive banking performance in the link between brand trust and CSR spillover. The exceptions were the rest of the indirect effects and, surprisingly, the direct effects of the relation between CSR performance and its spillover, and between CSR spillover and customer loyalty. Such results signal the fundamental role that brand trust plays for the occurrence of CSR spillover, suggesting that general banking CSR impressions are leveraged by customers' perceptions of banks' competitive performance, as they foster closer and more grounded interactions with this type of performance, conjecturing it as their entitled participation on the bank's social responsibility performance.
520 $a Adotando uma abordagem multi-teorica da RSC, esta tese especula se a lealdade do cliente e a confianca na marca, mediadas pelas percecoes dos stakeholders sobre o desempenho bancario - competitivo e socialmente responsavel - podem transbordar para a esfera competitiva direta e indiretamente, devido as pressoes do mercado geradas pelo impacto da reputacao da RSC. Tal deve-se as associacoes dos clientes, que moldam ativamente o jogo competitivo atraves da aplicacao do seu poder de mercado para favorecer ou penalizar Bancos que, respetivamente, impoem ou nao a sua responsabilidade.Concordantemente, os resultados da structural equation modelling (SEM) de 176 percecoes dos inquiridos, indicaram a significancia da maioria das relacoes hipoteticas, sobretudo, a forte mediacao do desempenho bancario competitivo no vinculo entre a confianca na marca e o efeito de spillover de RSC. As excecoes foram os restantes efeitos indiretos e, surpreendentemente, a relacao entre o desempenho de RSC e o seu spillover e entre o spillover de RSC e a lealdade do cliente. Tais resultados sinalizam o papel fundamental que a confianca da marca desempenha para a ocorrencia do spillover de RSC, sugerindo que as impressoes generalistas de RSC do setor bancario sao alavancadas pelas percecoes dos clientes sobre o seu desempenho competitivo, pois nutrem interacoes mais proximas e fundamentadas com esse tipo de desempenho, conjeturando-o como a sua participacao na performance da responsabilidade social do banco.
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