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Elements of Instagram Influencer Posts that Drive Follower Engagement.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Elements of Instagram Influencer Posts that Drive Follower Engagement./
Author:	Li, Yishan.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2022,
Description:	50 p.
Notes:	Source: Masters Abstracts International, Volume: 83-10.
Contained By:	Masters Abstracts International83-10.
Subject:	Mass communications. -
ISBN:	9798209956228

Elements of Instagram Influencer Posts that Drive Follower Engagement.
Li, Yishan.

Elements of Instagram Influencer Posts that Drive Follower Engagement. - Ann Arbor : ProQuest Dissertations & Theses, 2022 - 50 p.

Source: Masters Abstracts International, Volume: 83-10.

Thesis (M.A.)--University of South Florida, 2022.

This item must not be sold to any third party vendors.

Influencers are now becoming more popular on social media as a way for brands to promote products and services. The relationship between influencers' post content and follower engagement deserves more attention. Through a content analysis, this research examines how influencer posts drive follower engagement. The results showed that emojis, campaign hashtags, frequency, and sponsored tags had a significant relationship with follower engagement. The present study sheds light on future research to explore other content variables of influencers' posts.

ISBN: 9798209956228Subjects--Topical Terms:

3422380
Mass communications.
Subjects--Index Terms:

Content analysis

Elements of Instagram Influencer Posts that Drive Follower Engagement.
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245 1 0 $a Elements of Instagram Influencer Posts that Drive Follower Engagement.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2022
300 $a 50 p.
500 $a Source: Masters Abstracts International, Volume: 83-10.
500 $a Advisor: Burns, Kelli S.
502 $a Thesis (M.A.)--University of South Florida, 2022.
506 $a This item must not be sold to any third party vendors.
520 $a Influencers are now becoming more popular on social media as a way for brands to promote products and services. The relationship between influencers' post content and follower engagement deserves more attention. Through a content analysis, this research examines how influencer posts drive follower engagement. The results showed that emojis, campaign hashtags, frequency, and sponsored tags had a significant relationship with follower engagement. The present study sheds light on future research to explore other content variables of influencers' posts.
590 $a School code: 0206.
650 4 $a Mass communications. $3 3422380
650 4 $a Web studies. $3 2122754
653 $a Content analysis
653 $a Emojis
653 $a Social media
653 $a Sponsored tags
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690 $a 0646
710 2 0 $a University of South Florida. $b Mass Communications. $3 1680516
773 0 $t Masters Abstracts International $g 83-10.
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793 $a English