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Elements of Instagram Influencer Posts that Drive Follower Engagement.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Elements of Instagram Influencer Posts that Drive Follower Engagement./
作者:	Li, Yishan.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2022,
面頁冊數:	50 p.
附註:	Source: Masters Abstracts International, Volume: 83-10.
Contained By:	Masters Abstracts International83-10.
標題:	Mass communications. -
ISBN:	9798209956228

Elements of Instagram Influencer Posts that Drive Follower Engagement.
Li, Yishan.

Elements of Instagram Influencer Posts that Drive Follower Engagement. - Ann Arbor : ProQuest Dissertations & Theses, 2022 - 50 p.

Source: Masters Abstracts International, Volume: 83-10.

Thesis (M.A.)--University of South Florida, 2022.

This item must not be sold to any third party vendors.

Influencers are now becoming more popular on social media as a way for brands to promote products and services. The relationship between influencers' post content and follower engagement deserves more attention. Through a content analysis, this research examines how influencer posts drive follower engagement. The results showed that emojis, campaign hashtags, frequency, and sponsored tags had a significant relationship with follower engagement. The present study sheds light on future research to explore other content variables of influencers' posts.

ISBN: 9798209956228Subjects--Topical Terms:

3422380
Mass communications.
Subjects--Index Terms:

Content analysis

Elements of Instagram Influencer Posts that Drive Follower Engagement.
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506 $a This item must not be sold to any third party vendors.
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