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Online Vs Offline: Who Will Win the Battle for Your Retail Euro?

Record Type:	Electronic resources : Monograph/item
Title/Author:	Online Vs Offline: Who Will Win the Battle for Your Retail Euro?/
Author:	Correia, Ana Filipa dos Santos.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
Description:	60 p.
Notes:	Source: Dissertations Abstracts International, Volume: 83-12, Section: B.
Contained By:	Dissertations Abstracts International83-12B.
Subject:	Food. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29097856
ISBN:	9798819342183

Online Vs Offline: Who Will Win the Battle for Your Retail Euro?
Correia, Ana Filipa dos Santos.

Online Vs Offline: Who Will Win the Battle for Your Retail Euro? - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 60 p.

Source: Dissertations Abstracts International, Volume: 83-12, Section: B.

Thesis (M.M.)--ISCTE - Instituto Universitario de Lisboa (Portugal), 2021.

This item must not be sold to any third party vendors.

A era da digitalizacao revolucionou a vida dos consumidores, favorecendo as compras online no debate continuo entre compras online e compras em lojas fisicas. No que se refere ao seu enquadramento na industria da moda, e relevante considerar que os consumidores tendem a encontrar informacoes tanto online quanto offline. Esta pesquisa tenta lancar algumas ideias sobre as diferencas entre as diferentes formas de compra. Para obter as evidencias necessarias, foi realizada uma pesquisa e varias entrevistas, que evidenciaram que as mulheres tendem a comprar roupas online mais do que os homens. O maior motivo para as pessoas continuarem a comprar em loja fisica e a possibilidade de experimentar os itens antes de comprar. Por outro lado, a comodidade de fazer as compras no conforto da sua casa e um elemento atrativo para a escolha do canal online.

ISBN: 9798819342183Subjects--Topical Terms:

551593
Food.

Online Vs Offline: Who Will Win the Battle for Your Retail Euro?
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500 $a Source: Dissertations Abstracts International, Volume: 83-12, Section: B.
500 $a Advisor: da Silva, Rui Manuel Vinhas.
502 $a Thesis (M.M.)--ISCTE - Instituto Universitario de Lisboa (Portugal), 2021.
506 $a This item must not be sold to any third party vendors.
520 $a A era da digitalizacao revolucionou a vida dos consumidores, favorecendo as compras online no debate continuo entre compras online e compras em lojas fisicas. No que se refere ao seu enquadramento na industria da moda, e relevante considerar que os consumidores tendem a encontrar informacoes tanto online quanto offline. Esta pesquisa tenta lancar algumas ideias sobre as diferencas entre as diferentes formas de compra. Para obter as evidencias necessarias, foi realizada uma pesquisa e varias entrevistas, que evidenciaram que as mulheres tendem a comprar roupas online mais do que os homens. O maior motivo para as pessoas continuarem a comprar em loja fisica e a possibilidade de experimentar os itens antes de comprar. Por outro lado, a comodidade de fazer as compras no conforto da sua casa e um elemento atrativo para a escolha do canal online.
520 $a The age of digitalization has revolutionized consumers' lives by favoring online shopping in the ongoing online versus in-store shopping debate. As to how it pertains to the fashion industry, it is relevant to consider that consumers tend to find information both online and offline. This research attempts to shed some light on the differences between the different forms of shopping. In order to obtain the necessary evidence, a survey and several interviews were conducted showing that women tend to buy clothes online more than men do. The most significant reason people continue to buy in-store is the ability to try the items prior to purchasing. On the other hand, the convenience of making the purchases from the comfort of their home is an attractive element to choosing the online channel.
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