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Online Vs Offline: Who Will Win the Battle for Your Retail Euro?

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Online Vs Offline: Who Will Win the Battle for Your Retail Euro?/
作者:	Correia, Ana Filipa dos Santos.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
面頁冊數:	60 p.
附註:	Source: Dissertations Abstracts International, Volume: 83-12, Section: B.
Contained By:	Dissertations Abstracts International83-12B.
標題:	Food. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29097856
ISBN:	9798819342183

Online Vs Offline: Who Will Win the Battle for Your Retail Euro?
Correia, Ana Filipa dos Santos.

Online Vs Offline: Who Will Win the Battle for Your Retail Euro? - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 60 p.

Source: Dissertations Abstracts International, Volume: 83-12, Section: B.

Thesis (M.M.)--ISCTE - Instituto Universitario de Lisboa (Portugal), 2021.

This item must not be sold to any third party vendors.

A era da digitalizacao revolucionou a vida dos consumidores, favorecendo as compras online no debate continuo entre compras online e compras em lojas fisicas. No que se refere ao seu enquadramento na industria da moda, e relevante considerar que os consumidores tendem a encontrar informacoes tanto online quanto offline. Esta pesquisa tenta lancar algumas ideias sobre as diferencas entre as diferentes formas de compra. Para obter as evidencias necessarias, foi realizada uma pesquisa e varias entrevistas, que evidenciaram que as mulheres tendem a comprar roupas online mais do que os homens. O maior motivo para as pessoas continuarem a comprar em loja fisica e a possibilidade de experimentar os itens antes de comprar. Por outro lado, a comodidade de fazer as compras no conforto da sua casa e um elemento atrativo para a escolha do canal online.

ISBN: 9798819342183Subjects--Topical Terms:

551593
Food.

Online Vs Offline: Who Will Win the Battle for Your Retail Euro?
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