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  • Single brand with multiple country images: The effect of discrepancies between country images on brand credibility and prestige.
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Single brand with multiple country images: The effect of discrepancies between country images on brand credibility and prestige./
    作者: Woo, Hongjoo.
    出版者: Ann Arbor : ProQuest Dissertations & Theses, : 2016,
    面頁冊數: 238 p.
    附註: Source: Dissertations Abstracts International, Volume: 78-03, Section: A.
    Contained By: Dissertations Abstracts International78-03A.
    標題: Research. -
    電子資源: http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10154642
    ISBN: 9781369097351
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