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The Campaigns Characteristics Make: Television Advertising and Changes in Presidential Campaign Perceptions.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The Campaigns Characteristics Make: Television Advertising and Changes in Presidential Campaign Perceptions./
作者:	Hofeman, Austin.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
面頁冊數:	502 p.
附註:	Source: Dissertations Abstracts International, Volume: 83-03, Section: A.
Contained By:	Dissertations Abstracts International83-03A.
標題:	Political science. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28652843
ISBN:	9798544292661

The Campaigns Characteristics Make: Television Advertising and Changes in Presidential Campaign Perceptions.
Hofeman, Austin.

The Campaigns Characteristics Make: Television Advertising and Changes in Presidential Campaign Perceptions. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 502 p.

Source: Dissertations Abstracts International, Volume: 83-03, Section: A.

Thesis (Ph.D.)--George Mason University, 2021.

This item must not be sold to any third party vendors.

Though other methods are growing in prominence, television advertising continues to be a significant portion of presidential campaign spending. The effects of these commercials, however, remain unclear. This dissertation suggests that a substantial component of their effect comes from their ability to shape perceptions of personal characteristics of the candidates running for president. Combining national advertising data with national polling data, this dissertation finds that the effects of candidate appeals via television vary in shaping how voters view the candidates on a personal level. Effects appear to be stronger on initial airing, and no consistent effects for repeated mentions are found. Negative advertising appears to be dangerous, as its effects are often harmful for the candidates running the ads. While no large-scale and consistent support is found for sustained advertising effects, the findings support a theory of running tally information processing and suggest that for some candidates personal appeals can be effective in shaping perceptions.

ISBN: 9798544292661Subjects--Topical Terms:

528916
Political science.
Subjects--Index Terms:

American presidential elections

The Campaigns Characteristics Make: Television Advertising and Changes in Presidential Campaign Perceptions.
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