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External and Internal Factors of Sports Sponsorship Selling Cycles in North American Professional Sports.

Record Type:	Electronic resources : Monograph/item
Title/Author:	External and Internal Factors of Sports Sponsorship Selling Cycles in North American Professional Sports./
Author:	Kaufmann, Dan.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
Description:	210 p.
Notes:	Source: Dissertations Abstracts International, Volume: 83-05, Section: A.
Contained By:	Dissertations Abstracts International83-05A.
Subject:	Sports management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28720383
ISBN:	9798460499557

External and Internal Factors of Sports Sponsorship Selling Cycles in North American Professional Sports.
Kaufmann, Dan.

External and Internal Factors of Sports Sponsorship Selling Cycles in North American Professional Sports. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 210 p.

Source: Dissertations Abstracts International, Volume: 83-05, Section: A.

Thesis (D.B.A.)--University of South Florida, 2021.

This item must not be sold to any third party vendors.

In sports sponsorship, sellers and management seek to shorten their sales cycles to renew, upsell, and close new business. This research covers what professional sports organizations can do to help shorten the sales process. The study includes an industry analysis, literature review, and a mixed method survey of 212 people within the North American Sports Sponsorship Industry. The surveyed individuals are C-suite sponsorship salespeople and managers. These individuals work in the following professional sports leagues in North America: The National Football League (NFL), National Basketball League (NBA), National Hockey League (NHL), Major League Baseball (MLB), and Major League Soccer (MLS). The goal is to evaluate what internal and external factors help close sponsorship sales faster in North America.

ISBN: 9798460499557Subjects--Topical Terms:

3423935
Sports management.
Subjects--Index Terms:

Sales

External and Internal Factors of Sports Sponsorship Selling Cycles in North American Professional Sports.
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245 1 0 $a External and Internal Factors of Sports Sponsorship Selling Cycles in North American Professional Sports.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2021
300 $a 210 p.
500 $a Source: Dissertations Abstracts International, Volume: 83-05, Section: A.
500 $a Advisor: Artis, Andrew;Hughes, Doug.
502 $a Thesis (D.B.A.)--University of South Florida, 2021.
506 $a This item must not be sold to any third party vendors.
520 $a In sports sponsorship, sellers and management seek to shorten their sales cycles to renew, upsell, and close new business. This research covers what professional sports organizations can do to help shorten the sales process. The study includes an industry analysis, literature review, and a mixed method survey of 212 people within the North American Sports Sponsorship Industry. The surveyed individuals are C-suite sponsorship salespeople and managers. These individuals work in the following professional sports leagues in North America: The National Football League (NFL), National Basketball League (NBA), National Hockey League (NHL), Major League Baseball (MLB), and Major League Soccer (MLS). The goal is to evaluate what internal and external factors help close sponsorship sales faster in North America.
590 $a School code: 0206.
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653 $a Sports marketing
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710 2 $a University of South Florida. $b Marketing. $3 3172326
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