語系:
繁體中文
English
說明(常見問題)
回圖書館首頁
手機版館藏查詢
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
FindBook
Google Book
Amazon
博客來
Web Analytics: Analyzing Users of a University Website.
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Web Analytics: Analyzing Users of a University Website./
作者:
Neal, Brandi DeHaven.
出版者:
Ann Arbor : ProQuest Dissertations & Theses, : 2020,
面頁冊數:
95 p.
附註:
Source: Dissertations Abstracts International, Volume: 82-08, Section: A.
Contained By:
Dissertations Abstracts International82-08A.
標題:
Educational leadership. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28001863
ISBN:
9798569900213
Web Analytics: Analyzing Users of a University Website.
Neal, Brandi DeHaven.
Web Analytics: Analyzing Users of a University Website.
- Ann Arbor : ProQuest Dissertations & Theses, 2020 - 95 p.
Source: Dissertations Abstracts International, Volume: 82-08, Section: A.
Thesis (Ed.D.)--Northern Kentucky University, 2020.
This item must not be sold to any third party vendors.
This study examines Generation Z users that visited a university website's homepage for the first time. Using a case study design, quantitative data from Google Analytics were obtained, processed, and analyzed over for the observation period of 365 days. The results indicate that there is statistical evidence to support that user counts vary by device, day of the week, session duration, and referral medium. The research showed new user proportions were highest from users of desktop devices and when users were referred by a search engine. The results also suggest that a large portion of new users leave the university homepage without navigating to other pages within the university website and the most popular day of the week for visits is Wednesday. The findings might be useful to higher education decision-makers that are seeking information about Generation Z prospective students.
ISBN: 9798569900213Subjects--Topical Terms:
529436
Educational leadership.
Subjects--Index Terms:
Educational leadership
Web Analytics: Analyzing Users of a University Website.
LDR
:02209nmm a2200445 4500
001
2346332
005
20230315102140.5
006
m o d
007
cr#unu||||||||
008
241004s2020 ||||||||||||||||| ||eng d
020
$a
9798569900213
035
$a
(MiAaPQ)AAI28001863
035
$a
AAI28001863
040
$a
MiAaPQ
$c
MiAaPQ
100
1
$a
Neal, Brandi DeHaven.
$3
3685413
245
1 0
$a
Web Analytics: Analyzing Users of a University Website.
260
1
$a
Ann Arbor :
$b
ProQuest Dissertations & Theses,
$c
2020
300
$a
95 p.
500
$a
Source: Dissertations Abstracts International, Volume: 82-08, Section: A.
500
$a
Advisor: Allen, James G.
502
$a
Thesis (Ed.D.)--Northern Kentucky University, 2020.
506
$a
This item must not be sold to any third party vendors.
520
$a
This study examines Generation Z users that visited a university website's homepage for the first time. Using a case study design, quantitative data from Google Analytics were obtained, processed, and analyzed over for the observation period of 365 days. The results indicate that there is statistical evidence to support that user counts vary by device, day of the week, session duration, and referral medium. The research showed new user proportions were highest from users of desktop devices and when users were referred by a search engine. The results also suggest that a large portion of new users leave the university homepage without navigating to other pages within the university website and the most popular day of the week for visits is Wednesday. The findings might be useful to higher education decision-makers that are seeking information about Generation Z prospective students.
590
$a
School code: 1259.
650
4
$a
Educational leadership.
$3
529436
650
4
$a
College administration.
$3
3480538
650
4
$a
Web studies.
$3
2122754
650
4
$a
Information science.
$3
554358
650
4
$a
Higher education administration.
$3
2122863
650
4
$a
Perceptions.
$3
3435328
650
4
$a
User behavior.
$3
3564661
650
4
$a
Decision making.
$3
517204
650
4
$a
Design.
$3
518875
653
$a
Educational leadership
653
$a
Higher education
653
$a
Higher education administration
653
$a
Information science
653
$a
Marketing
653
$a
Web studies
690
$a
0449
690
$a
0338
690
$a
0646
690
$a
0723
690
$a
0446
690
$a
0389
710
2
$a
Northern Kentucky University.
$b
Education Leadership.
$3
3176545
773
0
$t
Dissertations Abstracts International
$g
82-08A.
790
$a
1259
791
$a
Ed.D.
792
$a
2020
793
$a
English
856
4 0
$u
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28001863
筆 0 讀者評論
館藏地:
全部
電子資源
出版年:
卷號:
館藏
1 筆 • 頁數 1 •
1
條碼號
典藏地名稱
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
W9468770
電子資源
11.線上閱覽_V
電子書
EB
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
評論
新增評論
分享你的心得
Export
取書館
處理中
...
變更密碼
登入