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Applying Transmedia Storytelling to Develop a Brand Narrative for a South African Hip Hop Musician.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Applying Transmedia Storytelling to Develop a Brand Narrative for a South African Hip Hop Musician./
作者:	Madiga, Maribe.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
面頁冊數:	167 p.
附註:	Source: Masters Abstracts International, Volume: 83-07.
Contained By:	Masters Abstracts International83-07.
標題:	Design. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28935478
ISBN:	9798762142489

Applying Transmedia Storytelling to Develop a Brand Narrative for a South African Hip Hop Musician.
Madiga, Maribe.

Applying Transmedia Storytelling to Develop a Brand Narrative for a South African Hip Hop Musician. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 167 p.

Source: Masters Abstracts International, Volume: 83-07.

Thesis (M.A.)--University of Johannesburg (South Africa), 2021.

This item must not be sold to any third party vendors.

Contemporary digital consumers of music challenge the passivity of music consumption as they seek to discover and engage with music-related content in new and innovative ways. This study demonstrates the responsive options South African musicians and music promoters have to leverage multimodal storytelling in music promotion. This study applies principles of transmedia storytelling (TS) to develop a brand strategy prototype to promote a local up-and-coming hip hop musician, Lezthagod. This study applies a co-design approach within a Research through Design (RtD) methodology, which reflects on the design research and practice.

ISBN: 9798762142489Subjects--Topical Terms:

518875
Design.

Applying Transmedia Storytelling to Develop a Brand Narrative for a South African Hip Hop Musician.
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