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The Vape Debate - A Case Study of Vaping Advocacy Group Counter-Marketing Strategies in the Media.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Vape Debate - A Case Study of Vaping Advocacy Group Counter-Marketing Strategies in the Media./
Author:	Demery, Nina.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
Description:	142 p.
Notes:	Source: Masters Abstracts International, Volume: 82-09.
Contained By:	Masters Abstracts International82-09.
Subject:	Public health. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28319060
ISBN:	9798582553601

The Vape Debate - A Case Study of Vaping Advocacy Group Counter-Marketing Strategies in the Media.
Demery, Nina.

The Vape Debate - A Case Study of Vaping Advocacy Group Counter-Marketing Strategies in the Media. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 142 p.

Source: Masters Abstracts International, Volume: 82-09.

Thesis (M.S.)--Drexel University, 2021.

This item must not be sold to any third party vendors.

The main purpose for this study is to examine advocacy groups fighting the vaping epidemic through counter-marketing. These groups are utilizing social media, podcasts and video games to reach teens and parents, arming them with the tools to combat the tobacco industry's recycled advertising strategies used to addict millions of people each year.In-depth interviews were conducted with eight anti-vaping experts. Does counter- marketing contribute to the declines in youth vaping? Why has vape advertising not been banned in the media? Is JUUL's advertising suspension enough to atone for the misinformation already spread online? These are all questions the experts attempted to answer.The study finds that anti-vaping counter-marketing is essential to those who are tempted, those who are already addicted and the casual users who do not understand the dangers. There is no one way to counter-market but it is imperative that advocacy groups continue to follow media trends that the tobacco industry will no doubt use to addict the next generation.

ISBN: 9798582553601Subjects--Topical Terms:

534748
Public health.
Subjects--Index Terms:

Vaping epidemic

The Vape Debate - A Case Study of Vaping Advocacy Group Counter-Marketing Strategies in the Media.
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