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Inside a family day out: Understanding decisions to visit museums.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Inside a family day out: Understanding decisions to visit museums./
作者:	Wu, Kai-Lin.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2008,
面頁冊數:	259 p.
附註:	Source: Dissertations Abstracts International, Volume: 79-02, Section: C.
Contained By:	Dissertations Abstracts International79-02C.
標題:	Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=U508503
ISBN:	9781073294732

Inside a family day out: Understanding decisions to visit museums.
Wu, Kai-Lin.

Inside a family day out: Understanding decisions to visit museums. - Ann Arbor : ProQuest Dissertations & Theses, 2008 - 259 p.

Source: Dissertations Abstracts International, Volume: 79-02, Section: C.

Thesis (Ph.D.)--University of Surrey (United Kingdom), 2008.

This item must not be sold to any third party vendors.

This research examines the pre-purchase behaviour of families with children in the museum sector of the leisure market. It focuses on two related research questions. First, how do families with children make decisions to visit museums and second, what role do children play in such decisions? Previous quantitative evidence has found that family leisure and holiday choices tend to be joint decisions and that children exert a significant influence. Museums are an important subset of leisure choice and here studies have uncovered multiple reasons why families visit museums including child-related ones. However few studies have examined non-Western families and investigated the process involved in making such decisions with the focus to study a family including children as a whole unit.

ISBN: 9781073294732Subjects--Topical Terms:

536353
Marketing.
Subjects--Index Terms:

Museum visitors

Inside a family day out: Understanding decisions to visit museums.
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