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Online Platform Policy and User Engagement.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Online Platform Policy and User Engagement./
作者:	He, Qinglai.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
面頁冊數:	163 p.
附註:	Source: Dissertations Abstracts International, Volume: 83-02, Section: B.
Contained By:	Dissertations Abstracts International83-02B.
標題:	Information technology. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28547015
ISBN:	9798535544083

Online Platform Policy and User Engagement.
He, Qinglai.

Online Platform Policy and User Engagement. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 163 p.

Source: Dissertations Abstracts International, Volume: 83-02, Section: B.

Thesis (Ph.D.)--Arizona State University, 2021.

This item must not be sold to any third party vendors.

Various activities move online in the era of the digital economy. Platform design and policy can heavily affect online user activities and result in many expected and unexpected consequences. In this dissertation, I conduct empirical studies on three types of online platforms to investigate the influence of their platform policy on their user engagement and associated outcomes. Specifically, in Study 1, I focus on goal-directed platforms and study how the introduction of the mobile channel affects users' goal pursuit engagement and persistence. In Study 2, I focus on social media and online communities. I study the introduction of machine-powered platform regulation and its impacts on volunteer moderators' engagement. In Study 3, I focus on online political discourse forums and examine the role of identity declaration in user participation and polarization in the subsequent political discourse. Overall, my results highlight how various platform policies shape user behavior. Implications on multi-channel adoption, human-machine collaborative platform governance, and online political polarization research are discussed.

ISBN: 9798535544083Subjects--Topical Terms:

532993
Information technology.
Subjects--Index Terms:

Content moderation

Online Platform Policy and User Engagement.
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