東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

FindBook

Google Book

Amazon

博客來

Allegiance by Design: Visual Identities in Reference to Political Ideology and Brand Loyalty.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Allegiance by Design: Visual Identities in Reference to Political Ideology and Brand Loyalty./
作者:	Young, Joseph, Jr.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
面頁冊數:	104 p.
附註:	Source: Masters Abstracts International, Volume: 83-05.
Contained By:	Masters Abstracts International83-05.
標題:	Communication. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28829950
ISBN:	9798460400447

Allegiance by Design: Visual Identities in Reference to Political Ideology and Brand Loyalty.
Young, Joseph, Jr.

Allegiance by Design: Visual Identities in Reference to Political Ideology and Brand Loyalty. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 104 p.

Source: Masters Abstracts International, Volume: 83-05.

Thesis (M.F.A.)--Kent State University, 2021.

This item must not be sold to any third party vendors.

The data gathered through this study yields some insight into the psychographic and demographic of consumers who are likely to engage with visual messaging that leans toward a specific ideological view. Using perceptions of economy, religion, and culture, a series of promotions were created with distinct objectives in mind. Reviewing the use of political propaganda during World War I and memetic warfare in social media showed the impact short-form displays can have on persuading the masses. Ethnographic research gathered during a 2019 Trump event in Los Angeles, California and a pro-choice event in Columbus, Ohio provided many examples of how visual symbols correlate to public political expression. Case studies on the tonality and appeal of the branding for MyPillow and Purple demonstrated the consistency of corporate communication to conservative or liberal audiences. This research informed the way symbols were utilized in creating a series of visuals that promoted postage stamps and peanut butter from a political context. Two studies conducted via Facebook and Qualtrics measured manners of engagement with the branded content. Public engagement with promotional messages in areas of extreme political polarity was observed through Facebook?s advertising manager. A survey completed by 135 students at Kent State University yielded a nuanced understanding of consumer choice through a brand comparison study. By investigating the relationship between political frameworks and visual identities, we began to understand how it informs consumer choice and brand loyalty.

ISBN: 9798460400447Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

Conservative

Allegiance by Design: Visual Identities in Reference to Political Ideology and Brand Loyalty.
LDR:02786nmm a2200397 4500 001 2343737
005 20220512072144.5
008 241004s2021 ||||||||||||||||| ||eng d
020 $a 9798460400447
035 $a (MiAaPQ)AAI28829950
035 $a (MiAaPQ)OhioLINKkent1626257876186202
035 $a AAI28829950
040 $a MiAaPQ $c MiAaPQ
100 1 $a Young, Joseph, Jr. $3 3682381
245 1 0 $a Allegiance by Design: Visual Identities in Reference to Political Ideology and Brand Loyalty.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2021
300 $a 104 p.
500 $a Source: Masters Abstracts International, Volume: 83-05.
500 $a Advisor: Visocky O'Grady, Ken.
502 $a Thesis (M.F.A.)--Kent State University, 2021.
506 $a This item must not be sold to any third party vendors.
520 $a The data gathered through this study yields some insight into the psychographic and demographic of consumers who are likely to engage with visual messaging that leans toward a specific ideological view. Using perceptions of economy, religion, and culture, a series of promotions were created with distinct objectives in mind. Reviewing the use of political propaganda during World War I and memetic warfare in social media showed the impact short-form displays can have on persuading the masses. Ethnographic research gathered during a 2019 Trump event in Los Angeles, California and a pro-choice event in Columbus, Ohio provided many examples of how visual symbols correlate to public political expression. Case studies on the tonality and appeal of the branding for MyPillow and Purple demonstrated the consistency of corporate communication to conservative or liberal audiences. This research informed the way symbols were utilized in creating a series of visuals that promoted postage stamps and peanut butter from a political context. Two studies conducted via Facebook and Qualtrics measured manners of engagement with the branded content. Public engagement with promotional messages in areas of extreme political polarity was observed through Facebook?s advertising manager. A survey completed by 135 students at Kent State University yielded a nuanced understanding of consumer choice through a brand comparison study. By investigating the relationship between political frameworks and visual identities, we began to understand how it informs consumer choice and brand loyalty.
590 $a School code: 0101.
650 4 $a Communication. $3 524709
650 4 $a Design. $3 518875
650 4 $a Cultural anthropology. $3 2122764
650 4 $a Mass communications. $3 3422380
650 4 $a Social structure. $3 528995
653 $a Conservative
653 $a Liberal
653 $a Branding
653 $a Consumer choice
690 $a 0708
690 $a 0459
690 $a 0326
690 $a 0389
690 $a 0700
710 2 $a Kent State University. $b College of Communication and Information / School of Visual Communication Design. $3 3347904
773 0 $t Masters Abstracts International $g 83-05.
790 $a 0101
791 $a M.F.A.
792 $a 2021
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28829950