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Strategies E-Commerce Entrepreneurs Use to Achieve and Maintain Sustainability Beyond the First 5 Years of Operations.
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Strategies E-Commerce Entrepreneurs Use to Achieve and Maintain Sustainability Beyond the First 5 Years of Operations./
作者:
Sierra Alcabes, Steven.
出版者:
Ann Arbor : ProQuest Dissertations & Theses, : 2021,
面頁冊數:
120 p.
附註:
Source: Dissertations Abstracts International, Volume: 83-01, Section: A.
Contained By:
Dissertations Abstracts International83-01A.
標題:
Web studies. -
電子資源:
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28548820
ISBN:
9798516962851
Strategies E-Commerce Entrepreneurs Use to Achieve and Maintain Sustainability Beyond the First 5 Years of Operations.
Sierra Alcabes, Steven.
Strategies E-Commerce Entrepreneurs Use to Achieve and Maintain Sustainability Beyond the First 5 Years of Operations.
- Ann Arbor : ProQuest Dissertations & Theses, 2021 - 120 p.
Source: Dissertations Abstracts International, Volume: 83-01, Section: A.
Thesis (D.B.A.)--Walden University, 2021.
This item must not be sold to any third party vendors.
E-commerce entrepreneurs who fail to develop and implement strategies to sustain business operations beyond the first 5 years face high business failure rates. Grounded in Porter's five forces model, the purpose of this qualitative multiple case study was to explore strategies used by e-commerce entrepreneurs to achieve and maintain sustainability beyond the first 5 years of operations. Participants were e-commerce entrepreneurs from five companies in Texas who implemented successful strategies to achieve and maintain sustainability for more than 5 years. Data were collected from semistructured interviews and reviews of company documents and were analyzed using thematic analysis. Five themes emerged: best practices for consistency, relationship building with customers, networking, risk tolerance, and education. A key recommendation is for e-commerce entrepreneurs to seek ways to create processes that enable replicability of results and customer experiences. The implications for positive social change include the potential of survivability of e-commerce businesses beyond the first 5 years of operations with improved local cash circulation and added taxes improving programs and infrastructure for local schools and other public facilities.
ISBN: 9798516962851Subjects--Topical Terms:
2122754
Web studies.
Subjects--Index Terms:
E-commerce
Strategies E-Commerce Entrepreneurs Use to Achieve and Maintain Sustainability Beyond the First 5 Years of Operations.
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