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Urban events, place branding and promotion = place event marketing /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Urban events, place branding and promotion/ edited by Waldemar Cudny.
其他題名:	place event marketing /
其他作者:	Cudny, Waldemar.
出版者:	Milton Park, Abingdon, Oxon ;Routledge, : 2020.,
面頁冊數:	1 online resource.
標題:	City promotion. -
電子資源:	https://www.taylorfrancis.com/books/9780429424847
ISBN:	9780429424847 (electronic bk.)

Urban events, place branding and promotion = place event marketing /
Urban events, place branding and promotionplace event marketing /[electronic resource] :edited by Waldemar Cudny. - Milton Park, Abingdon, Oxon ;Routledge,2020. - 1 online resource. - Routledge contemporary perspectives on urban growth.

"Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events. With a focus on urban locations, this book defines the scope and concept of place event marketing. It demonstrates that different kinds of events, for leisure and business, can be used to successfully develop, promote, and brand different types of places. Individual chapters written by a variety of leading academics explore how various public and non-governmental institutions that deal with promotion and marketing communications of places can implement event marketing activities, and how such institutions organize, co-organize and sponsor different events. The effects of event marketing activities onurban place promotion and branding are thoroughly explored through a variety of international empirical case studies. This will be of great interest to upper-level students and researchers in Events Marketing and Management, Tourism and thebroader field of Urban Geography. The concluding chapter also proposes future research directions"--

ISBN: 9780429424847 (electronic bk.)Subjects--Topical Terms:

624983
City promotion.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HT325

Dewey Class. No.: 659.2/930776

Urban events, place branding and promotion = place event marketing /
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245 0 0 $a Urban events, place branding and promotion $h [electronic resource] : $b place event marketing / $c edited by Waldemar Cudny.
260 $a Milton Park, Abingdon, Oxon ; $a New York, NY : $b Routledge, $c 2020.
300 $a 1 online resource.
490 0 $a Routledge contemporary perspectives on urban growth
520 $a "Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events. With a focus on urban locations, this book defines the scope and concept of place event marketing. It demonstrates that different kinds of events, for leisure and business, can be used to successfully develop, promote, and brand different types of places. Individual chapters written by a variety of leading academics explore how various public and non-governmental institutions that deal with promotion and marketing communications of places can implement event marketing activities, and how such institutions organize, co-organize and sponsor different events. The effects of event marketing activities onurban place promotion and branding are thoroughly explored through a variety of international empirical case studies. This will be of great interest to upper-level students and researchers in Events Marketing and Management, Tourism and thebroader field of Urban Geography. The concluding chapter also proposes future research directions"-- $c Provided by publisher.
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