| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
Promoting organizational performance through 5G and agile marketing/ José Duarte Santos, Bruno Miguel Sousa. |
| other author: |
Santos, Jose Duarte, |
| Published: |
Hershey, Pennsylvania :IGI Global, : 2023., |
| Description: |
1 online resource (316 p.) :ill. (some color) |
| [NT 15003449]: |
Chapter 1. Implications of 5G technology in marketing: a systematic review of the bibliometric literature -- Chapter 2. The potential of 5G technology applied to tourism marketing -- Chapter 3. Brand attachment and agile marketing: responses to the (post-)pandemic context in the sports fashion context -- Chapter 4. Sustainable digital marketing: proposal for a renewed concept -- Chapter 5. Determinants of purchase intention for sustainable fashion: conceptual model --Chapter 6. The concept of sustainability supported by green marketing in digital communication applied to textile fashion -- Chapter 7. Gamification in loyalty programs: impact on intrinsic motivation and consumers' needs for competence andrelatedness -- Chapter 8. Customer engagement of gamification -- Chapter 9. The Internet of Things in the tourism industry -- Chapter 10. Dimensions of perceived value that influence the intention to adopt the metaverse: the case of spectator sports fans -- Chapter 11. Assessing customer interactions with chatbots in online shopping experiences: an empirical study -- Chapter 12. E-commerce: issues, opportunities, challenges, and trends -- Chapter 13. Juxtaposition of traditional and modern methods of performance appraisal in organizations. |
| Subject: |
Performance technology. - |
| Online resource: |
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-5523-4 |
| ISBN: |
9781668455258 (electronic bk.) |