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  • Fashion trends = analysis and forecasting /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Fashion trends/ Eundeok Kim, Ann Marie Fiore, Alice Payne, and Hyejeong Kim.
    其他題名: analysis and forecasting /
    作者: Kim, Eundeok.
    其他作者: Fiore, Ann Marie.
    出版者: London ;Bloomsbury Visual Arts, : 2021.,
    面頁冊數: 1 online resource (184 p.).
    內容註: Introduction -- References -- 1. The Basics of Fashion Trends and Forecasting -- Objectives -- Introduction to Fashion Trend Terminology -- Fashion Trends in Context -- The Framework for Fashion Change -- Introduction to Fashion Forecasting Terminology -- Historical Overview of Fashion Forecasting -- Chapter Summary and Key Terms -- Questions for Review and Discussion -- Suggested Readings -- References -- 2. Consumers' Role in Fashion Adoption -- Objectives -- The Innovation Adoption Process -- Factors Influencing the Rate of Adoption: Attributes of the Innovation -- Factors Influencing the Rate of Adoption: Consumer Adopter Categories -- Chapter Summary and Key Terms -- Questions for Review and Discussion -- Suggested Readings -- References -- 3. The Process and Methods of Fashion Trend Analysis and Forecasting -- Objectives -- The Process of Fashion Trend Analysis and Forecasting -- The Methods of Fashion Trend Analysis and Forecasting-- Future of Fashion Forecasting -- Chapter Summary and Key Terms -- Questions for Review and Discussion -- Suggested Readings -- References -- 4. The Role of Fashion Industry Professionals in Trend Development and Forecasting -- Objectives-- The Role of Fashion Industry Professionals in Creating and Supporting Trends -- The Role of Developers, Gatekeepers, and Promoters -- Forecasting as an Integrated Process -- Chapter Summary and Key Terms -- Questions for Review and Discussion -- Suggested Readings -- References -- 5. Consumer and Industry Accelerators of Fashion Innovations and Diffusion -- Objectives -- The Style-Confident Consumer -- Industry Technology Trends that Accelerate Product Innovation and Diffusion -- Industry Technology Trends that Accelerate Consumer-Inspired Product Innovation -- Digital Technology that Facilitates Opinion Leadership and Innovation Diffusion -- Chapter Summary and Key Terms -- Questions for Review and Discussion -- Suggested Readings -- References -- 6. Social Responsibility and Sustainability Related to Fashion Trends and Forecasting -- Objectives -- Definitions of Social Responsibility and Sustainability -- Increased Waste Due to Rapid Diffusion of Innovation -- The Influences of Social Responsibility and Sustainability on Fashion Trends -- Cost Issues Associated with Environmental Improvements and Programs to Encourage Socially Responsible Firms -- Chapter Summary and Key Terms-- Questions for Review and Discussion -- Suggested Readings -- References -- 7. Formats of Trend Forecasts and the Influences of Trend Forecasting on Business Decisions -- Objectives -- Formats of Trend Forecasts -- The Influences of Trend Forecasting on Business Decisions -- Chapter Summary and Key Terms -- Question for Review and Discussion -- Suggested Readings -- References.
    標題: Fashion - Forecasting. -
    電子資源: https://doi.org/10.5040/9781350099043?locatt=label:secondary_bloomsburyCollections
    ISBN: 9781350099043 (electronic bk.)
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W9463894 電子資源 11.線上閱覽_V 電子書 EB GT511 .K56 2021eb 一般使用(Normal) 在架 0
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