紀錄類型: |
書目-電子資源
: Monograph/item
|
正題名/作者: |
Fashion trends/ Eundeok Kim, Ann Marie Fiore, Alice Payne, and Hyejeong Kim. |
其他題名: |
analysis and forecasting / |
作者: |
Kim, Eundeok. |
其他作者: |
Fiore, Ann Marie. |
出版者: |
London ;Bloomsbury Visual Arts, : 2021., |
面頁冊數: |
1 online resource (184 p.). |
內容註: |
Introduction -- References -- 1. The Basics of Fashion Trends and Forecasting -- Objectives -- Introduction to Fashion Trend Terminology -- Fashion Trends in Context -- The Framework for Fashion Change -- Introduction to Fashion Forecasting Terminology -- Historical Overview of Fashion Forecasting -- Chapter Summary and Key Terms -- Questions for Review and Discussion -- Suggested Readings -- References -- 2. Consumers' Role in Fashion Adoption -- Objectives -- The Innovation Adoption Process -- Factors Influencing the Rate of Adoption: Attributes of the Innovation -- Factors Influencing the Rate of Adoption: Consumer Adopter Categories -- Chapter Summary and Key Terms -- Questions for Review and Discussion -- Suggested Readings -- References -- 3. The Process and Methods of Fashion Trend Analysis and Forecasting -- Objectives -- The Process of Fashion Trend Analysis and Forecasting -- The Methods of Fashion Trend Analysis and Forecasting-- Future of Fashion Forecasting -- Chapter Summary and Key Terms -- Questions for Review and Discussion -- Suggested Readings -- References -- 4. The Role of Fashion Industry Professionals in Trend Development and Forecasting -- Objectives-- The Role of Fashion Industry Professionals in Creating and Supporting Trends -- The Role of Developers, Gatekeepers, and Promoters -- Forecasting as an Integrated Process -- Chapter Summary and Key Terms -- Questions for Review and Discussion -- Suggested Readings -- References -- 5. Consumer and Industry Accelerators of Fashion Innovations and Diffusion -- Objectives -- The Style-Confident Consumer -- Industry Technology Trends that Accelerate Product Innovation and Diffusion -- Industry Technology Trends that Accelerate Consumer-Inspired Product Innovation -- Digital Technology that Facilitates Opinion Leadership and Innovation Diffusion -- Chapter Summary and Key Terms -- Questions for Review and Discussion -- Suggested Readings -- References -- 6. Social Responsibility and Sustainability Related to Fashion Trends and Forecasting -- Objectives -- Definitions of Social Responsibility and Sustainability -- Increased Waste Due to Rapid Diffusion of Innovation -- The Influences of Social Responsibility and Sustainability on Fashion Trends -- Cost Issues Associated with Environmental Improvements and Programs to Encourage Socially Responsible Firms -- Chapter Summary and Key Terms-- Questions for Review and Discussion -- Suggested Readings -- References -- 7. Formats of Trend Forecasts and the Influences of Trend Forecasting on Business Decisions -- Objectives -- Formats of Trend Forecasts -- The Influences of Trend Forecasting on Business Decisions -- Chapter Summary and Key Terms -- Question for Review and Discussion -- Suggested Readings -- References. |
標題: |
Fashion - Forecasting. - |
電子資源: |
https://doi.org/10.5040/9781350099043?locatt=label:secondary_bloomsburyCollections |
ISBN: |
9781350099043 (electronic bk.) |