紀錄類型: |
書目-電子資源
: Monograph/item
|
正題名/作者: |
Change management in the communications industry/ by Markus Kaiser, Nicole Schwertner. |
其他題名: |
change processes in media companies and in corporate communications / |
作者: |
Kaiser, Markus. |
其他作者: |
Schwertner, Nicole. |
出版者: |
Wiesbaden :Springer Fachmedien Wiesbaden : : 2022., |
面頁冊數: |
xiii, 44 p. :ill. (some col.), digital ;24 cm. |
內容註: |
Basics of change management in media companies and in corporate communication -- Industry-specific change processes such as the introduction of newsrooms, social media channels or corporate publishing -- Guidelines for change communication. |
Contained By: |
Springer Nature eBook |
標題: |
Mass media. - |
電子資源: |
https://doi.org/10.1007/978-3-658-35960-7 |
ISBN: |
9783658359607 |