FindBook      Google Book      Amazon      博客來     
  • Marketing communications and brand development in emerging economies.. Volume I,. Contemporary and future perspectives
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Marketing communications and brand development in emerging economies./ edited by Ogechi Adeola, Robert E. Hinson, A M Sakkthivel.
    其他題名: Contemporary and future perspectives
    其他作者: Adeola, Ogechi.
    出版者: Cham :Springer International Publishing : : 2022.,
    面頁冊數: xxv, 311 p. :ill., digital ;24 cm.
    內容註: 1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE -- 4. Bank Brand Avoidance - Perspectives from Nigeria and Ghana -- 5. Sponsorship: Practices and Benefits in Emerging Markets -- 6. Sports Communications in South American: The Case of the Soccer World Cup -- 7. Social Media-Driven Consumer-Brand Interactions in Mexico: Healthy Food Brands versus Indulgent Food Brands -- 8. Health and Lifestyle Branding -- 9. Personal Branding -- 10. Neuromarketing: The Role of the Executive Function in Consumer Behaviour -- 11. The Future of Marketing: Artificial Intelligence, Virtual Reality and Neuromarketing -- 12. Leveraging Digital Marketing and Integrated Marketing Communications for Brand Building in Enterprising Markets.
    Contained By: Springer Nature eBook
    標題: Branding (Marketing) - Developing countries. -
    電子資源: https://doi.org/10.1007/978-3-030-88678-3
    ISBN: 9783030886783
館藏地:  出版年:  卷號: 
館藏
  • 1 筆 • 頁數 1 •
 
W9463048 電子資源 11.線上閱覽_V 電子書 EB HF5415.1255 .M37 2022 一般使用(Normal) 在架 0
  • 1 筆 • 頁數 1 •
多媒體
評論
Export
取書館
 
 
變更密碼
登入