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Consumers, society and marketing = a...

Mutum, Dilip S.

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Consumers, society and marketing = a sustainability perspective /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Consumers, society and marketing/ by Dilip S. Mutum, Ezlika M. Ghazali.
其他題名:	a sustainability perspective /
作者:	Mutum, Dilip S.
其他作者:	Ghazali, Ezlika M.
出版者:	Cham :Springer Nature Switzerland : : 2023.,
面頁冊數:	xvii, 174 p. :ill., digital ;24 cm.
內容註:	1. Consumption and Consumer Society -- 2. Evolution of Marketing -- 3. Benefits and Detriments of Marketing -- 4. Ethical Marketing -- 5. Sustainable Marketing -- 6. Social Marketing -- 7. Evolving Consumer Representations and Roles.
Contained By:	Springer Nature eBook
標題:	Marketing. -
電子資源:	https://doi.org/10.1007/978-3-031-39359-4
ISBN:	9783031393594

Consumers, society and marketing = a sustainability perspective /
Mutum, Dilip S.

Consumers, society and marketinga sustainability perspective /[electronic resource] :by Dilip S. Mutum, Ezlika M. Ghazali. - Cham :Springer Nature Switzerland :2023. - xvii, 174 p. :ill., digital ;24 cm. - CSR, sustainability, ethics & governance,2196-7083. - CSR, sustainability, ethics & governance..

1. Consumption and Consumer Society -- 2. Evolution of Marketing -- 3. Benefits and Detriments of Marketing -- 4. Ethical Marketing -- 5. Sustainable Marketing -- 6. Social Marketing -- 7. Evolving Consumer Representations and Roles.

Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the complex interactions between individuals and the products and services they consume and the resulting implications. In this book, the authors delve into the latest research and theories on the subject, providing insight into the various factors that shape consumer behavior and the broader impacts of marketing on society. Whether you are a student, professional, or simply curious about the topic, this book will provide a valuable resource for your learning and exploration. Instead of treating ethical foundations and critical marketing perspectives separately, this book merges them and takes a broader sustainability perspective. It examines the various ways in which businesses are incorporating sustainability into their marketing strategies, and the impact these efforts are having on consumers, the economy, and the planet. Topics covered in this book include: Evolution of marketing thought Critique of marketing Sustainable marketing Social marketing Evolving consumer representations and roles, and many more.

ISBN: 9783031393594

Standard No.: 10.1007/978-3-031-39359-4doiSubjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5415

Dewey Class. No.: 658.8

Consumers, society and marketing = a sustainability perspective /
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