Contemporary trends in marketing = p...
Saini, Aarti.

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  • Contemporary trends in marketing = problems, processes and prospects /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Contemporary trends in marketing/ edited by Aarti Saini, Justin Paul, Satyanarayana Parayitam.
    其他題名: problems, processes and prospects /
    其他作者: Saini, Aarti.
    出版者: Cham :Springer Nature Switzerland : : 2023.,
    面頁冊數: xiii, 149 p. :ill. (some col.), digital ;24 cm.
    內容註: 1. Introduction Contemporary trends in Marketing: Problems Processes and Prospects -- 2. Learning to Navigate a Changing Marketing Landscape -- 3. Future of Marketing After Disruptions and Uncertainties: Physical, Digital, or Phygital? -- 4. The Digital Drivers of Consumer Behavior: Industry 4.0, Web 3.0, and Artificial Intelligence -- 5. Rethinking nation branding in the post-pandemic, post-truth era -- 6. Intelligent Automation, Service Robots, and AI - The Service Revolution Is in Full Swing -- 7. Delivering Value Through Sustainable Marketing -- 8. #BoycottLaalSinghChaddha: Failure to Leverage Twitter.
    Contained By: Springer Nature eBook
    標題: Marketing. -
    電子資源: https://doi.org/10.1007/978-3-031-36589-8
    ISBN: 9783031365898
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