Mass customization and customer cent...
Forza, Cipriano, (1962-)

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  • Mass customization and customer centricity = in honor of the contributions of Cipriano Forza /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Mass customization and customer centricity/ edited by Thomas Aichner, Fabrizio Salvador.
    其他題名: in honor of the contributions of Cipriano Forza /
    其他作者: Forza, Cipriano,
    出版者: Cham :Springer International Publishing : : 2023.,
    面頁冊數: xxxii, 349 p. :ill., digital ;24 cm.
    內容註: 1: Form Postponement Types and Market Contingencies: Toward an Isomorphism of Mass-Customization Strategies and Form Postponement Types -- 2: The Ghost in the Machine: A Multi-Method Exploration of the Role of Individuals in the Simultaneous Pursuit of Flexibility and Efficiency -- 3: The Role of SKU Management in Product Variety Reduction Projects -- 4: Internationalization of Production in SMEs: Organizational Challenges and Strategic Opportunities -- 5 -- Integrating Mass Customization and Environmental Management: An Organizational-Capability Perspective -- 6: Creating Customization Experiences: The Evolution of Product Configurators -- 7: Customized Digital Marketing Communications -- 8: Online Shopping Preferences in Mass Customization: A Comparison Between 2008 and 2021 -- 9: Enhancing Digital Social Interaction While Shopping via Online Sales Configurators -- 10: Racial Similarity Effects in Advertising. A Deep Dive in Mass Customization Industries -- 11: Case Study: Leitner Ropeways - Customization is part of our standards -- 12: Retrospective of the MCP-CE conferences in the period of 2004-2020.
    Contained By: Springer Nature eBook
    標題: Customer relations. -
    電子資源: https://doi.org/10.1007/978-3-031-09782-9
    ISBN: 9783031097829
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