Selling to China = stories of succes...
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  • Selling to China = stories of success, failure, and constant change /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Selling to China/ edited by Ker D. Gibbs.
    其他題名: stories of success, failure, and constant change /
    其他作者: Gibbs, Ker D.
    出版者: Singapore :Springer Nature Singapore : : 2023.,
    面頁冊數: xix, 193 p. :ill. (some col.), digital ;24 cm.
    內容註: Introduction: In China Selling to China: How foreign business managers view life and work in a country taking its own path -- Chapter 1 Sports marketing and media -- Chapter 2 China's Auto Industry and the Race to a Sustainable Future -- Chapter 3 Digital Marketing in China -- Chapter 4 Manufacturing and Supply Chain -- Chapter 5 Industrial and Diversified Industries -- Chapter 6 Industrial and Consumer Business.
    Contained By: Springer Nature eBook
    標題: Asian Economics. -
    標題: China - Foreign economic relations - United States. -
    電子資源: https://doi.org/10.1007/978-981-99-1953-6
    ISBN: 9789819919536
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