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Sell the brand first = how to sell y...
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Stiff, Dan.
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Sell the brand first = how to sell your brand and create lasting customer loyalty /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Sell the brand first/ Dan Stiff.
其他題名:
how to sell your brand and create lasting customer loyalty /
作者:
Stiff, Dan.
出版者:
New York, N.Y. ;McGraw-Hill, : c2006.,
面頁冊數:
xx, 262 p. :ill.
內容註:
It's all about the brand -- The importance of brands -- Speaking brand language -- The core components of brand selling -- The buyer stair-step -- The brand staircase -- Challenges and opportunities -- Understanding the buyer and seller -- Mindsets -- Motives -- Migration -- Selling brands in the business-to-consumer setting -- The lifestyle connection -- Migrating the consumer to brand -- Selling brands in the business-to-business setting -- Differences in selling to the trade -- Migrating the trade buyer toward the brand -- Impact on company culture -- Building the branded culture.
標題:
Customer relations. -
電子資源:
https://lb30.libraryandbook.net/Book_detial/EB978007147042101Click for full text (McGrawHill)
ISBN:
0071470425 (hbk.)
Sell the brand first = how to sell your brand and create lasting customer loyalty /
Stiff, Dan.
Sell the brand first
how to sell your brand and create lasting customer loyalty /[electronic resource] :Dan Stiff. - New York, N.Y. ;McGraw-Hill,c2006. - xx, 262 p. :ill.
It's all about the brand -- The importance of brands -- Speaking brand language -- The core components of brand selling -- The buyer stair-step -- The brand staircase -- Challenges and opportunities -- Understanding the buyer and seller -- Mindsets -- Motives -- Migration -- Selling brands in the business-to-consumer setting -- The lifestyle connection -- Migrating the consumer to brand -- Selling brands in the business-to-business setting -- Differences in selling to the trade -- Migrating the trade buyer toward the brand -- Impact on company culture -- Building the branded culture.
ISBN: 0071470425 (hbk.)
LCCN: 2006000695
Nat. Bib. No.: GBA642059bnbSubjects--Topical Terms:
578582
Customer relations.
Index Terms--Genre/Form:
542853
Electronic books.
LC Class. No.: HD69.B7 / S75 2006
Dewey Class. No.: 658.827
Sell the brand first = how to sell your brand and create lasting customer loyalty /
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It's all about the brand -- The importance of brands -- Speaking brand language -- The core components of brand selling -- The buyer stair-step -- The brand staircase -- Challenges and opportunities -- Understanding the buyer and seller -- Mindsets -- Motives -- Migration -- Selling brands in the business-to-consumer setting -- The lifestyle connection -- Migrating the consumer to brand -- Selling brands in the business-to-business setting -- Differences in selling to the trade -- Migrating the trade buyer toward the brand -- Impact on company culture -- Building the branded culture.
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