Sell the brand first = how to sell y...
Stiff, Dan.

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  • Sell the brand first = how to sell your brand and create lasting customer loyalty /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Sell the brand first/ Dan Stiff.
    其他題名: how to sell your brand and create lasting customer loyalty /
    作者: Stiff, Dan.
    出版者: New York, N.Y. ;McGraw-Hill, : c2006.,
    面頁冊數: xx, 262 p. :ill.
    內容註: It's all about the brand -- The importance of brands -- Speaking brand language -- The core components of brand selling -- The buyer stair-step -- The brand staircase -- Challenges and opportunities -- Understanding the buyer and seller -- Mindsets -- Motives -- Migration -- Selling brands in the business-to-consumer setting -- The lifestyle connection -- Migrating the consumer to brand -- Selling brands in the business-to-business setting -- Differences in selling to the trade -- Migrating the trade buyer toward the brand -- Impact on company culture -- Building the branded culture.
    標題: Customer relations. -
    電子資源: https://lb30.libraryandbook.net/Book_detial/EB978007147042101Click for full text (McGrawHill)
    ISBN: 0071470425 (hbk.)
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W9457042 電子資源 11.線上閱覽_V 電子書 EB HD69.B7 S75 2006 一般使用(Normal) 在架 0
  • 1 筆 • 頁數 1 •
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