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The affluent consumer = marketing an...

Michman, Ronald D.

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The affluent consumer = marketing and selling the luxury lifestyle /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The affluent consumer/ Ronald D. Michman and Edward M. Mazze.
其他題名:	marketing and selling the luxury lifestyle /
作者:	Michman, Ronald D.
其他作者:	Mazze, Edward M.
出版者:	Westport, Conn. :Praeger Publishers, : 2006.,
面頁冊數:	x, 194 p. ;25 cm.
內容註:	Wealth in America -- Bridging the gap -- When good is not good enough -- Changing economic dimensions -- The affluent all-American consumer -- Affluent groups and aspirations -- Segmenting the affluent market -- Upscale strategies are not a panacea -- Redefining affluent consumer lifestyles -- Myths, realities and predictions.
標題:	Affluent consumers - United States. -
電子資源:	https://ebooks.abc-clio.com/?isbn=9780313086519An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.
ISBN:	0313086516 (e-Book)

The affluent consumer = marketing and selling the luxury lifestyle /
Michman, Ronald D.

The affluent consumermarketing and selling the luxury lifestyle /[electronic resource] :Ronald D. Michman and Edward M. Mazze. - Westport, Conn. :Praeger Publishers,2006. - x, 194 p. ;25 cm.

Includes bibliographical references (p. [175]-185) and index.

Wealth in America -- Bridging the gap -- When good is not good enough -- Changing economic dimensions -- The affluent all-American consumer -- Affluent groups and aspirations -- Segmenting the affluent market -- Upscale strategies are not a panacea -- Redefining affluent consumer lifestyles -- Myths, realities and predictions.

ISBN: 0313086516 (e-Book)

LCCN: 2006021766Subjects--Topical Terms:

779262
Affluent consumers
--United States.

LC Class. No.: HF5415.33.U6 / M53 2006

Dewey Class. No.: 658.8/343

The affluent consumer = marketing and selling the luxury lifestyle /
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008 231001s2006 ctu sb 001 0 eng
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020 $a 0313086516 (e-Book)
020 $a 9780313086519 (e-Book)
020 $a 0275992829 (alk. paper)
020 $a 9780275992828 (alk. paper)
035 $a 00000006
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245 1 4 $a The affluent consumer $h [electronic resource] : $b marketing and selling the luxury lifestyle / $c Ronald D. Michman and Edward M. Mazze.
260 $a Westport, Conn. : $b Praeger Publishers, $c 2006.
300 $a x, 194 p. ; $c 25 cm.
504 $a Includes bibliographical references (p. [175]-185) and index.
505 0 $a Wealth in America -- Bridging the gap -- When good is not good enough -- Changing economic dimensions -- The affluent all-American consumer -- Affluent groups and aspirations -- Segmenting the affluent market -- Upscale strategies are not a panacea -- Redefining affluent consumer lifestyles -- Myths, realities and predictions.
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650 0 $a Target marketing $z United States. $3 801689
700 1 $a Mazze, Edward M. $3 918141
776 0 $c Original $z 0275992829
856 4 0 $3 Bibliographic record display $u https://ebooks.abc-clio.com/?isbn=9780313086519 $z An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.