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Strategic management for tourism, ho...
~
Evans, Nigel, (1955-)
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Strategic management for tourism, hospitality and events /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Strategic management for tourism, hospitality and events // Nigel G. Evans.
作者:
Evans, Nigel,
出版者:
Abingdon, Oxon ;Routledge, : 2024.,
面頁冊數:
xliv, 752 p. ;col. ill. ;25 cm.
標題:
Tourism - Management. -
ISBN:
9781032331836
Strategic management for tourism, hospitality and events /
Evans, Nigel,1955-
Strategic management for tourism, hospitality and events /
Nigel G. Evans. - 4th ed. - Abingdon, Oxon ;Routledge,2024. - xliv, 752 p. ;col. ill. ;25 cm.
Includes bibliographical references and index.
"Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students' learning and understanding and it is an essential resource for Tourism, Hospitality and Events students"--
ISBN: 9781032331836UK56.99
LCCN: 2023019083Subjects--Topical Terms:
543068
Tourism
--Management.
LC Class. No.: G155.A1 / .E9 2024
Dewey Class. No.: 910.68/4
Strategic management for tourism, hospitality and events /
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