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International case studies in touris...

Aktaş, Gürhan.

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International case studies in tourism marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	International case studies in tourism marketing // edited by Gürhan Aktaş and Metin Kozak.
其他作者:	Aktaş, Gürhan.
出版者:	Milton Park, Abingdon, Oxon ;Routledge, : c2022.,
面頁冊數:	xxiii, 244 p. :ill. ;24 cm.
標題:	Tourism - Case studies - Marketing -
ISBN:	9781032023137

International case studies in tourism marketing /
International case studies in tourism marketing /edited by Gürhan Aktaş and Metin Kozak. - Milton Park, Abingdon, Oxon ;Routledge,c2022. - xxiii, 244 p. :ill. ;24 cm. - International cases studies in tourism. - International cases studies in tourism..

Includes bibliographical references and index.

"This international case study book provides 28 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike"--

ISBN: 9781032023137UK39.99

LCCN: 2021061003Subjects--Topical Terms:

3641707
Tourism
--Marketing--Case studies

LC Class. No.: G155.A1 / I58 2022

Dewey Class. No.: 910.688

International case studies in tourism marketing /
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300 $a xxiii, 244 p. : $b ill. ; $c 24 cm.
490 1 $a International cases studies in tourism
504 $a Includes bibliographical references and index.
520 # $a "This international case study book provides 28 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike"-- $c Provided by publisher.
650 # 0 $a Tourism $x Marketing $v Case studies $3 3641707
650 # 0 $a Tourism $x Management $v Case studies $3 3641708
700 1 # $a Aktaş, Gürhan. $3 3641705
700 1 # $a Kozak, Metin, $d 1968- $3 3234086
830 0 $a International cases studies in tourism. $3 3641706