東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Next stop metaverse = a quick guide ...

Kreutzer, Ralf.

FindBook

Google Book

Amazon

博客來

Next stop metaverse = a quick guide to concepts, uses, and potential for research and practice /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Next stop metaverse/ by Ralf T. Kreutzer, Sonja Klose.
其他題名:	a quick guide to concepts, uses, and potential for research and practice /
作者:	Kreutzer, Ralf.
其他作者:	Klose, Sonja.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2023.,
面頁冊數:	1 online resource (xviii, 133 p.) :ill. (some col.), digital ;24 cm.
內容註:	Chapter 1 What it is about -- 1.1 The path to a Metaverse so far -- 1.2 Definition Metaverse -- 1.3 Characteristics of the Metaverse -- 1.4 Market potential -- Chapter 2 Where we are -- 2.1 Gartner's Hype Cycle for emerging tech as a framework for orientation -- 2.2 Brief history of the Internet -- 2.3 Proto Metaverse -- Chapter 3 What we need -- 3.1 Overview: important components of the Metaverse -- 3.2 Contents and use cases in the Metaverse -- 3.3 Infrastructure for the Metaverse -- 3.4 Technologies for the Metaverse -- 3.5 Monetization within the Metaverse -- 3.6 Regulation in the Metaverse -- Chapter 4 Where the journey takes us -- 4.1 Outlook -- 4.2 Metaverse journey for the own company -- References.
Contained By:	Springer Nature eBook
標題:	Internet marketing. -
電子資源:	https://doi.org/10.1007/978-3-658-41180-0
ISBN:	9783658411800

Next stop metaverse = a quick guide to concepts, uses, and potential for research and practice /
Kreutzer, Ralf.

Next stop metaversea quick guide to concepts, uses, and potential for research and practice /[electronic resource] :by Ralf T. Kreutzer, Sonja Klose. - Wiesbaden :Springer Fachmedien Wiesbaden :2023. - 1 online resource (xviii, 133 p.) :ill. (some col.), digital ;24 cm. - Business guides on the go,2731-4766. - Business guides on the go..

Chapter 1 What it is about -- 1.1 The path to a Metaverse so far -- 1.2 Definition Metaverse -- 1.3 Characteristics of the Metaverse -- 1.4 Market potential -- Chapter 2 Where we are -- 2.1 Gartner's Hype Cycle for emerging tech as a framework for orientation -- 2.2 Brief history of the Internet -- 2.3 Proto Metaverse -- Chapter 3 What we need -- 3.1 Overview: important components of the Metaverse -- 3.2 Contents and use cases in the Metaverse -- 3.3 Infrastructure for the Metaverse -- 3.4 Technologies for the Metaverse -- 3.5 Monetization within the Metaverse -- 3.6 Regulation in the Metaverse -- Chapter 4 Where the journey takes us -- 4.1 Outlook -- 4.2 Metaverse journey for the own company -- References.

This book initiates the conversation about the metaverse in science and practice. What will the metaverse look like? What is it about? Where do we stand? What do we need? Where is the journey going? To begin with: Is the metaverse an idea or a promise? Ralf T. Kreutzer and Sonja Klose try to make the vision tangible and imaginable. As with the Internet, it is difficult at this point to predict which developments and technologies will be created and combined by which individuals and companies and in what way. The authors take you by the hand and recommend: Don't ignore these developments! There is no need to make extensive investments in the metaverse today. But a few hands-on exercises are provided to help you be ready when the bandwagon picks up speed. In addition, it can help you to gain advantages in employer branding if it becomes visible that you are also dealing with exciting future topics.

ISBN: 9783658411800

Standard No.: 10.1007/978-3-658-41180-0doiSubjects--Topical Terms:

570186
Internet marketing.

LC Class. No.: TK5105.8864

Dewey Class. No.: 006.8

Next stop metaverse = a quick guide to concepts, uses, and potential for research and practice /
LDR:02750nmm a2200337 a 4500 001 2318417
003 DE-He213
005 20230527123130.0
006 m d
007 cr nn 008maaau
008 230902s2023 gw s 0 eng d
020 $a 9783658411800 $q (electronic bk.)
020 $a 9783658411794 $q (paper)
024 7 $a 10.1007/978-3-658-41180-0 $2 doi
035 $a 978-3-658-41180-0
040 $a GP $c GP
041 0 $a eng
050 4 $a TK5105.8864
072 7 $a KJS $2 bicssc
072 7 $a BUS090030 $2 bisacsh
072 7 $a KJSG $2 thema
082 0 4 $a 006.8 $2 23
090 $a TK5105.8864 $b .K92 2023
100 1 $a Kreutzer, Ralf. $3 3597635
245 1 0 $a Next stop metaverse $h [electronic resource] : $b a quick guide to concepts, uses, and potential for research and practice / $c by Ralf T. Kreutzer, Sonja Klose.
260 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer, $c 2023.
300 $a 1 online resource (xviii, 133 p.) : $b ill. (some col.), digital ; $c 24 cm.
490 1 $a Business guides on the go, $x 2731-4766
505 0 $a Chapter 1 What it is about -- 1.1 The path to a Metaverse so far -- 1.2 Definition Metaverse -- 1.3 Characteristics of the Metaverse -- 1.4 Market potential -- Chapter 2 Where we are -- 2.1 Gartner's Hype Cycle for emerging tech as a framework for orientation -- 2.2 Brief history of the Internet -- 2.3 Proto Metaverse -- Chapter 3 What we need -- 3.1 Overview: important components of the Metaverse -- 3.2 Contents and use cases in the Metaverse -- 3.3 Infrastructure for the Metaverse -- 3.4 Technologies for the Metaverse -- 3.5 Monetization within the Metaverse -- 3.6 Regulation in the Metaverse -- Chapter 4 Where the journey takes us -- 4.1 Outlook -- 4.2 Metaverse journey for the own company -- References.
520 $a This book initiates the conversation about the metaverse in science and practice. What will the metaverse look like? What is it about? Where do we stand? What do we need? Where is the journey going? To begin with: Is the metaverse an idea or a promise? Ralf T. Kreutzer and Sonja Klose try to make the vision tangible and imaginable. As with the Internet, it is difficult at this point to predict which developments and technologies will be created and combined by which individuals and companies and in what way. The authors take you by the hand and recommend: Don't ignore these developments! There is no need to make extensive investments in the metaverse today. But a few hands-on exercises are provided to help you be ready when the bandwagon picks up speed. In addition, it can help you to gain advantages in employer branding if it becomes visible that you are also dealing with exciting future topics.
650 0 $a Internet marketing. $3 570186
650 0 $a Metaverse. $3 3627392
650 1 4 $a Digital Marketing. $3 3538493
650 2 4 $a IT in Business. $3 2114922
650 2 4 $a Market Research and Competitive Intelligence. $3 3591786
700 1 $a Klose, Sonja. $3 3633404
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
830 0 $a Business guides on the go. $3 3591687
856 4 0 $u https://doi.org/10.1007/978-3-658-41180-0
950 $a Business and Management (SpringerNature-41169)