Management of innovation and product...
Cantamessa, Marco.

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  • Management of innovation and product development = integrating business and technological perspectives /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Management of innovation and product development/ by Marco Cantamessa, Francesca Montagna.
    其他題名: integrating business and technological perspectives /
    作者: Cantamessa, Marco.
    其他作者: Montagna, Francesca.
    出版者: London :Springer London : : 2023.,
    面頁冊數: xvii, 487 p. :ill., digital ;24 cm.
    內容註: Innovation in Business and Society -- Technological Knowledge and Organizational Learning -- The Many Types of Innovation -- The Dynamics of Innovation -- Fundamentals of Technological Forecasting -- The Many Approaches to Innovation Strategy -- Business Model Innovation -- Innovation Strategy as the Management of Competencies -- Innovation Strategy as Project Portfolio Management -- Organizing Product Development Activities -- Managing the Product and Service Development Process -- Project Management for Product Development -- From Market Research to Product and Service Positioning -- Specifying Products and Services -- Designing products and services -- Design and Redesign of System Architecture.
    Contained By: Springer Nature eBook
    標題: Technological innovations - Management. -
    電子資源: https://doi.org/10.1007/978-1-4471-7531-5
    ISBN: 9781447175315
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