Marketing luxury services = concepts...
Hemzo, Miguel Angelo.

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  • Marketing luxury services = concepts, strategy, and practice /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Marketing luxury services/ by Miguel Angelo Hemzo.
    其他題名: concepts, strategy, and practice /
    作者: Hemzo, Miguel Angelo.
    出版者: Cham :Springer International Publishing : : 2023.,
    面頁冊數: xxi, 212 p. :ill., digital ;24 cm.
    內容註: 1. History and concept of luxury -- 2. The luxury market -- 3. Luxury market and the Service-dominant logic paradigm -- 4. How to position a luxury product -- 5. Luxury consumer behavior -- 6. Defining the Persona: Segmentation and targeting -- 7. Developing strong luxury brands for products and services -- 8. Creating competitive products -- 9. Place strategies for luxury brands -- 10. Managing pricing and value of luxury brands -- 11. Communication strategies and tools for luxury brands -- 12. Managing people for the luxury market -- 13. Process management and operations for luxury brands -- 14. Managing the luxury Panorama for great experiences -- 15. Strategical Satisfaction Management -- 16. Culture and leadership.
    Contained By: Springer Nature eBook
    標題: Luxuries - Marketing. -
    電子資源: https://doi.org/10.1007/978-3-030-86073-8
    ISBN: 9783030860738
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