Optimistic marketing in challenging ...
Academy of Marketing Science., Meeting ((2022 :)

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  • Optimistic marketing in challenging times = serving ever-shifting customer needs : proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Optimistic marketing in challenging times/ edited by Bruna Jochims, Juliann Allen.
    其他題名: serving ever-shifting customer needs : proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA /
    其他作者: Jochims, Bruna.
    團體作者: Academy of Marketing Science.
    出版者: Cham :Springer Nature Switzerland : : 2023.,
    面頁冊數: xli, 404 p. :ill., digital ;24 cm.
    Contained By: Springer Nature eBook
    標題: Marketing - Congresses. -
    電子資源: https://doi.org/10.1007/978-3-031-24687-6
    ISBN: 9783031246876
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W9453036 電子資源 11.線上閱覽_V 電子書 EB HF5411 .A33 2022 一般使用(Normal) 在架 0
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