Behavioural business = the psycholog...
Blijlevens, Janneke.

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  • Behavioural business = the psychology of decisions in economy, business and policy contexts /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Behavioural business/ edited by Janneke Blijlevens, Meg Elkins, Ananta Neelim.
    其他題名: the psychology of decisions in economy, business and policy contexts /
    其他作者: Blijlevens, Janneke.
    出版者: Singapore :Springer Nature Singapore : : 2023.,
    面頁冊數: vii, 222 p. :ill., digital ;24 cm.
    內容註: Part 1. Background -- Chapter 1. Behavioural Business: The Psychology of Decisions in Economic, Business and Policy Contexts -- Chapter 2. Introducing Behavioural Business -- Part 2. Concepts and Approaches -- Chapter 3. Culture and Economic Behaviour: Evidence From an Experimental-Behavioural Economics Research Programme -- Chapter 4. The Detective Mindset: Forensic Approaches to Detecting Behaviour -- Chapter 5. Gender in the Workplace -- Chapter 6. Behavioural Business Design -- Chapter 7. Behavioural Organisational Strategy -- Part 3. Applications -- Chapter 8. Charitable Giving for International Development: Insights from Behavioural Economics and Other Disciplines -- Chapter 9. Unite and Conquer? Behavioural Pitfalls in Australia's Response to COVID-19 -- Chapter 10. Unlocking Creativity for Business Potential -- Chapter 11. Behavioural Aspects of Financial Advice -- Chapter 12. Behavioural Aspects of the Real Estate Market.
    Contained By: Springer Nature eBook
    標題: Decision making. -
    電子資源: https://doi.org/10.1007/978-981-19-5546-4
    ISBN: 9789811955464
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