Consumption and advertising in Easte...
Eriksroed-Burger, Magdalena.

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  • Consumption and advertising in Eastern Europe and Russia in the twentieth century
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Consumption and advertising in Eastern Europe and Russia in the twentieth century/ edited by Magdalena Eriksroed-Burger, Heidi Hein-Kircher, Julia Malitska.
    其他作者: Eriksroed-Burger, Magdalena.
    出版者: Cham :Springer International Publishing : : 2023.,
    面頁冊數: xxi, 302 p. :ill., digital ;24 cm.
    內容註: Part I: Introduction. Chapter 1: Consuming and Advertising in Eastern Europe and Russia in the Twentieth Century. Introductory Remarks -- Part II: Rise of Modern Consumption and Advertising before World War II -- Chapter 2: Handmade by Peasants for Metropolitan Consumers. Textiles, Social Entrepreneurship and the Austro-Hungarian Countryside -- Chapter 3: German Advertisements in the Late Russian Empire as a Reflection of Consumer Policies, Culture, and Communication -- Chapter 4: The Role(s) of the Czechoslovak New Woman as a Consumer. The Case of the Women's Magazine Eva (1928-1938) -- Part III: "Soviet Style" of Advertising and Consumption -- Chapter 5: Fur Trade in Turmoil. Pelt Commodification in Leipzig from Fin de Siècle to Sovietization -- Chapter 6: Early Soviet Consumption as a First "Battle" on the Cultural Front -- Chapter 7: 'They even gave us pork cutlets for breakfast'. Foreign Tourists and Eating-out Practices in Socialist Romania during the 1960s and the 1980s -- Part IV: Transformations in Socialist Consumer Cultures and Advertisements -- Chapter 8: Socialism Without Future. Consumption as a Marker of Growing Social Difference in 1980s Hungary -- Chapter 9: Eesti Reklaamfilm as a Jack-of-All-Trades. On the Untold Opportunities of a Late Soviet Advertising Bureau -- Chapter 10: Tobacco Product Design, Marketing, and Smoking in the USSR -- Part V: Concluding Comment -- Chapter 11: Concluding and Summarizing Comment.
    Contained By: Springer Nature eBook
    標題: Advertising - History - 20th century. - Russia (Federation) -
    電子資源: https://doi.org/10.1007/978-3-031-20204-9
    ISBN: 9783031202049
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