東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Digital pricing = a guide to strateg...

Frohmann, Frank.

FindBook

Google Book

Amazon

博客來

Digital pricing = a guide to strategic pricing for the digital economy /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Digital pricing/ by Frank Frohmann.
其他題名:	a guide to strategic pricing for the digital economy /
作者:	Frohmann, Frank.
出版者:	Cham :Springer International Publishing : : 2023.,
面頁冊數:	xv, 338 p. :ill., digital ;24 cm.
內容註:	Basics of Price Management -- Characteristics of Digital Pricing -- Business Models -- Revenue Models -- Pricing Process Part 1: Analysis -- Pricing Process Part 2: Strategy -- Pricing Process Part 3: Structure (3a: Price Differentiation) -- Pricing Process Part 3: Structure (3b: Price Models) -- Pricing Process Part 3: Structure (3c: Price Optimization) -- Pricing Process Part 3: Structure (3d: Portfolio Pricing) -- Pricing Process Part 4: Implementation -- Pricing Process Part 5: Monitoring -- Pricing Process and Pricing Psychology.
Contained By:	Springer Nature eBook
標題:	Pricing - Data processing. -
電子資源:	https://doi.org/10.1007/978-3-031-24591-6
ISBN:	9783031245916

Digital pricing = a guide to strategic pricing for the digital economy /
Frohmann, Frank.

Digital pricinga guide to strategic pricing for the digital economy /[electronic resource] :by Frank Frohmann. - Cham :Springer International Publishing :2023. - xv, 338 p. :ill., digital ;24 cm. - Management for professionals,2192-810X. - Management for professionals..

Basics of Price Management -- Characteristics of Digital Pricing -- Business Models -- Revenue Models -- Pricing Process Part 1: Analysis -- Pricing Process Part 2: Strategy -- Pricing Process Part 3: Structure (3a: Price Differentiation) -- Pricing Process Part 3: Structure (3b: Price Models) -- Pricing Process Part 3: Structure (3c: Price Optimization) -- Pricing Process Part 3: Structure (3d: Portfolio Pricing) -- Pricing Process Part 4: Implementation -- Pricing Process Part 5: Monitoring -- Pricing Process and Pricing Psychology.

This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism.

ISBN: 9783031245916

Standard No.: 10.1007/978-3-031-24591-6doiSubjects--Topical Terms:

3590629
Pricing
--Data processing.

LC Class. No.: HF5416.5

Dewey Class. No.: 658.8160285

Digital pricing = a guide to strategic pricing for the digital economy /
LDR:02392nmm a2200337 a 4500 001 2315512
003 DE-He213
005 20230303183605.0
006 m d
007 cr nn 008maaau
008 230902s2023 sz s 0 eng d
020 $a 9783031245916 $q (electronic bk.)
020 $a 9783031245909 $q (paper)
024 7 $a 10.1007/978-3-031-24591-6 $2 doi
035 $a 978-3-031-24591-6
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5416.5
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
082 0 4 $a 658.8160285 $2 23
090 $a HF5416.5 $b .F928 2023
100 1 $a Frohmann, Frank. $3 3627921
245 1 0 $a Digital pricing $h [electronic resource] : $b a guide to strategic pricing for the digital economy / $c by Frank Frohmann.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2023.
300 $a xv, 338 p. : $b ill., digital ; $c 24 cm.
490 1 $a Management for professionals, $x 2192-810X
505 0 $a Basics of Price Management -- Characteristics of Digital Pricing -- Business Models -- Revenue Models -- Pricing Process Part 1: Analysis -- Pricing Process Part 2: Strategy -- Pricing Process Part 3: Structure (3a: Price Differentiation) -- Pricing Process Part 3: Structure (3b: Price Models) -- Pricing Process Part 3: Structure (3c: Price Optimization) -- Pricing Process Part 3: Structure (3d: Portfolio Pricing) -- Pricing Process Part 4: Implementation -- Pricing Process Part 5: Monitoring -- Pricing Process and Pricing Psychology.
520 $a This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism.
650 0 $a Pricing $x Data processing. $3 3590629
650 0 $a Strategic planning $x Economic aspects. $3 742898
650 1 4 $a Marketing. $3 536353
650 2 4 $a IT in Business. $3 2114922
650 2 4 $a Management. $3 516664
650 2 4 $a Sales and Distribution. $3 3594412
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
830 0 $a Management for professionals. $3 1565822
856 4 0 $u https://doi.org/10.1007/978-3-031-24591-6
950 $a Business and Management (SpringerNature-41169)