東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Extended reality and metaverse = imm...

Jung, Timothy.

FindBook

Google Book

Amazon

博客來

Extended reality and metaverse = immersive technology in times of crisis /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Extended reality and metaverse/ edited by Timothy Jung, M. Claudia tom Dieck, Sandra Maria Correia Loureiro.
其他題名:	immersive technology in times of crisis /
其他作者:	Jung, Timothy.
團體作者:	International Extended Reality Conference
出版者:	Cham :Springer International Publishing : : 2023.,
面頁冊數:	xii, 348 p. :ill. (chiefly col.), digital ;24 cm.
內容註:	" Opening and Closing Virtual Reality" The Effects of Openness on Interpretation of and Attitude towards Virtual Reality Advertisements -- AR In-Store Solutions for Different Fashion Retail Environments: Retailers' Perspectives -- How Cognitive Flexibility Affects Sense of Power in a Coffee Virtual Setting: the Moderating Role of Personality Traits -- The Great Unknown: How Brand Familiarity Affects the Relationship Between Augmented Reality and Brand Attitude in the Retail Industry -- Augmented Reality (AR) Brand Storytelling: The Role of Flow in Attitude Formation and Associative Learning.
Contained By:	Springer Nature eBook
標題:	Augmented reality - Congresses. -
電子資源:	https://doi.org/10.1007/978-3-031-25390-4
ISBN:	9783031253904

Extended reality and metaverse = immersive technology in times of crisis /
Extended reality and metaverseimmersive technology in times of crisis /[electronic resource] :edited by Timothy Jung, M. Claudia tom Dieck, Sandra Maria Correia Loureiro. - Cham :Springer International Publishing :2023. - xii, 348 p. :ill. (chiefly col.), digital ;24 cm. - Springer proceedings in business and economics,2198-7254. - Springer proceedings in business and economics..

" Opening and Closing Virtual Reality" The Effects of Openness on Interpretation of and Attitude towards Virtual Reality Advertisements -- AR In-Store Solutions for Different Fashion Retail Environments: Retailers' Perspectives -- How Cognitive Flexibility Affects Sense of Power in a Coffee Virtual Setting: the Moderating Role of Personality Traits -- The Great Unknown: How Brand Familiarity Affects the Relationship Between Augmented Reality and Brand Attitude in the Retail Industry -- Augmented Reality (AR) Brand Storytelling: The Role of Flow in Attitude Formation and Associative Learning.

This book features the latest research in the area of immersive technologies as presented at the 7th International Extended Reality (XR) Conference, held in Lisbon, Portugal in 2022. Bridging the gap between academia and industry, it showcases the latest advances in augmented reality (AR), virtual reality (VR), extended reality (XR) and metaverse and their applications in various sectors such as business, marketing, retail, education, healthcare, tourism, events, fashion, entertainment, and gaming. The volume gathers selected research papers by prominent AR, VR, XR and metaverse scholars from around the world. Presenting the most significant topics and latest findings in the fields of augmented reality, virtual reality, extended reality and metaverse, it will be a valuable asset for academics and practitioners alike.

ISBN: 9783031253904

Standard No.: 10.1007/978-3-031-25390-4doiSubjects--Topical Terms:

3270771
Augmented reality
--Congresses.

LC Class. No.: QA76.9.A94

Dewey Class. No.: 006.8

Extended reality and metaverse = immersive technology in times of crisis /
LDR:02618nmm a2200361 a 4500 001 2315482
003 DE-He213
005 20230208083404.0
006 m d
007 cr nn 008maaau
008 230902s2023 sz s 0 eng d
020 $a 9783031253904 $q (electronic bk.)
020 $a 9783031253898 $q (paper)
024 7 $a 10.1007/978-3-031-25390-4 $2 doi
035 $a 978-3-031-25390-4
040 $a GP $c GP
041 0 $a eng
050 4 $a QA76.9.A94
072 7 $a KJQ $2 bicssc
072 7 $a UF $2 bicssc
072 7 $a BUS083000 $2 bisacsh
072 7 $a KJQ $2 thema
072 7 $a UF $2 thema
082 0 4 $a 006.8 $2 23
090 $a QA76.9.A94 $b I61 2022
111 2 $a International Extended Reality Conference $n (7th : $d 2022 : $c Lisbon, Portugal) $3 3627878
245 1 0 $a Extended reality and metaverse $h [electronic resource] : $b immersive technology in times of crisis / $c edited by Timothy Jung, M. Claudia tom Dieck, Sandra Maria Correia Loureiro.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2023.
300 $a xii, 348 p. : $b ill. (chiefly col.), digital ; $c 24 cm.
490 1 $a Springer proceedings in business and economics, $x 2198-7254
505 0 $a " Opening and Closing Virtual Reality" The Effects of Openness on Interpretation of and Attitude towards Virtual Reality Advertisements -- AR In-Store Solutions for Different Fashion Retail Environments: Retailers' Perspectives -- How Cognitive Flexibility Affects Sense of Power in a Coffee Virtual Setting: the Moderating Role of Personality Traits -- The Great Unknown: How Brand Familiarity Affects the Relationship Between Augmented Reality and Brand Attitude in the Retail Industry -- Augmented Reality (AR) Brand Storytelling: The Role of Flow in Attitude Formation and Associative Learning.
520 $a This book features the latest research in the area of immersive technologies as presented at the 7th International Extended Reality (XR) Conference, held in Lisbon, Portugal in 2022. Bridging the gap between academia and industry, it showcases the latest advances in augmented reality (AR), virtual reality (VR), extended reality (XR) and metaverse and their applications in various sectors such as business, marketing, retail, education, healthcare, tourism, events, fashion, entertainment, and gaming. The volume gathers selected research papers by prominent AR, VR, XR and metaverse scholars from around the world. Presenting the most significant topics and latest findings in the fields of augmented reality, virtual reality, extended reality and metaverse, it will be a valuable asset for academics and practitioners alike.
650 0 $a Augmented reality $v Congresses. $3 3270771
650 0 $a Metaverse $v Congresses. $3 3627880
650 1 4 $a IT in Business. $3 2114922
650 2 4 $a Business Information Systems. $3 892640
650 2 4 $a Computer Application in Social and Behavioral Sciences. $3 3538516
650 2 4 $a Multimedia Information Systems. $3 892521
650 2 4 $a Digital Humanities. $3 3134775
700 1 $a Jung, Timothy. $3 2162766
700 1 $a Dieck, M. Claudia tom. $3 3449479
700 1 $a Correia Loureiro, Sandra Maria. $3 3627879
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
830 0 $a Springer proceedings in business and economics. $3 2058047
856 4 0 $u https://doi.org/10.1007/978-3-031-25390-4
950 $a Business and Management (SpringerNature-41169)