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Export market orientation = a compre...

Gani, Mohammad Osman.

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Export market orientation = a comprehensive literature review /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Export market orientation/ by Mohammad Osman Gani, Anisur R. Faroque, Yoshi Takahashi.
其他題名:	a comprehensive literature review /
作者:	Gani, Mohammad Osman.
其他作者:	Faroque, Anisur R.
出版者:	Singapore :Springer Nature Singapore : : 2023.,
面頁冊數:	xiii, 84 p. :ill., digital ;24 cm.
內容註:	Chapter 1: Introduction -- Chapter 2: Research methodology -- Chapter 3: Theoretical assessment -- Chapter 4: Methodological assessment -- Chapter 5: Content Analysis and Categorization: Antecedent-Consequences and Outcome Relationship -- Chapter 6: Future research, Implication, Limitation and Conclusion.
Contained By:	Springer Nature eBook
標題:	Export marketing. -
電子資源:	https://doi.org/10.1007/978-981-19-8807-3
ISBN:	9789811988073

Export market orientation = a comprehensive literature review /
Gani, Mohammad Osman.

Export market orientationa comprehensive literature review /[electronic resource] :by Mohammad Osman Gani, Anisur R. Faroque, Yoshi Takahashi. - Singapore :Springer Nature Singapore :2023. - xiii, 84 p. :ill., digital ;24 cm. - SpringerBriefs in business,2191-5490. - SpringerBriefs in business..

Chapter 1: Introduction -- Chapter 2: Research methodology -- Chapter 3: Theoretical assessment -- Chapter 4: Methodological assessment -- Chapter 5: Content Analysis and Categorization: Antecedent-Consequences and Outcome Relationship -- Chapter 6: Future research, Implication, Limitation and Conclusion.

This book integrates the fundamental concept of international business theory, internationalization theory, and market orientation theory providing an accessible and detailed introduction to the wide array of different research field. It provides a reader with an understanding of detail explanation of market orientation from export settings. The topics addressed in this book include all the topics related to export market orientation, market orientation theories and practices, explanation of all sorts of developed empirical studies related to the field. A detailed explanation of each trend of research where each type of existing frameworks like direct, indirect (moderated or mediated), U-shaped, inverted U shape has been presented. The topics addressed in the book include main trends in terms of methodologies employed, samples used, theories applied for the research. Moreover, this book categorizes existing research based upon emerging themes in order to draw insights on under-researched areas that should be further delved into in the future. This book is highly recommended to the readers who seek an in-depth understanding of export market orientation in the field of international business.

ISBN: 9789811988073

Standard No.: 10.1007/978-981-19-8807-3doiSubjects--Topical Terms:

642609
Export marketing.

LC Class. No.: HF1416

Dewey Class. No.: 658.84

Export market orientation = a comprehensive literature review /
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520 $a This book integrates the fundamental concept of international business theory, internationalization theory, and market orientation theory providing an accessible and detailed introduction to the wide array of different research field. It provides a reader with an understanding of detail explanation of market orientation from export settings. The topics addressed in this book include all the topics related to export market orientation, market orientation theories and practices, explanation of all sorts of developed empirical studies related to the field. A detailed explanation of each trend of research where each type of existing frameworks like direct, indirect (moderated or mediated), U-shaped, inverted U shape has been presented. The topics addressed in the book include main trends in terms of methodologies employed, samples used, theories applied for the research. Moreover, this book categorizes existing research based upon emerging themes in order to draw insights on under-researched areas that should be further delved into in the future. This book is highly recommended to the readers who seek an in-depth understanding of export market orientation in the field of international business.
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