The modern customer - the PHANTOM = ...
Rainsberger, Livia.

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  • The modern customer - the PHANTOM = customers on the run: how sales must respond to radically new buying behavior /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: The modern customer - the PHANTOM/ by Livia Rainsberger.
    其他題名: customers on the run: how sales must respond to radically new buying behavior /
    作者: Rainsberger, Livia.
    出版者: Wiesbaden :Springer Fachmedien Wiesbaden : : 2023.,
    面頁冊數: xxiii, 259 p. :ill. (some col.), digital ;24 cm.
    內容註: The 3E world: enthusiasm, rush, simplicity -- The 3I person: incognito, informed, independent -- The new B2B customer, the PHANTOM: passionate, highly informed, autonomous, benefit-oriented, terrorised, opportune, mobile -- The (un)conscious motives of the new B2B customer: Characteristics, behaviour, needs and expectations -- Realigning sales to the modern customer: Positioning and offering, sales models and processes, customer approach and acquisition.
    Contained By: Springer Nature eBook
    標題: Sales management. -
    電子資源: https://doi.org/10.1007/978-3-658-39196-6
    ISBN: 9783658391966
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W9451581 電子資源 11.線上閱覽_V 電子書 EB HF5438.4 .R35 2023 一般使用(Normal) 在架 0
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