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Psychology of gift-giving

Stauss, Bernd.

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Psychology of gift-giving

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Psychology of gift-giving/ by Bernd Stauss.
作者:	Stauss, Bernd.
出版者:	Berlin, Heidelberg :Springer Berlin Heidelberg : : 2023.,
面頁冊數:	x, 180 p. :ill., digital ;24 cm.
內容註:	Gift giving: joy, duty and frustration -- Gift and counter-gift: the reciprocity rule -- The valuation of the gift: the recipient decides, not the giver -- The financial value of the gift: can't buy me love?- The emotional value of the gift: empathy, surprise, sacrifice -- Gifts as information media: what they say about the giver and the relationship with the recipient -- Gifts in romantic relationships: what enhances and what weakens the relationship?- Gifts to different recipients: who gets anything at all and how much?- Difficult givers and recipients: risk reduction strategies -- Cash gifts and vouchers: when are they taboo and when are they welcome?- Handling over and receiving the gift: the moment of truth -- Gifts and gender: Santa Claus is a woman -- Gifts and culture: what applies globally and what regionally?
Contained By:	Springer Nature eBook
標題:	Gifts - Psychological aspects. -
電子資源:	https://doi.org/10.1007/978-3-662-66393-6
ISBN:	9783662663936

Psychology of gift-giving
Stauss, Bernd.

Psychology of gift-giving[electronic resource] /by Bernd Stauss. - Berlin, Heidelberg :Springer Berlin Heidelberg :2023. - x, 180 p. :ill., digital ;24 cm.

Gift giving: joy, duty and frustration -- Gift and counter-gift: the reciprocity rule -- The valuation of the gift: the recipient decides, not the giver -- The financial value of the gift: can't buy me love?- The emotional value of the gift: empathy, surprise, sacrifice -- Gifts as information media: what they say about the giver and the relationship with the recipient -- Gifts in romantic relationships: what enhances and what weakens the relationship?- Gifts to different recipients: who gets anything at all and how much?- Difficult givers and recipients: risk reduction strategies -- Cash gifts and vouchers: when are they taboo and when are they welcome?- Handling over and receiving the gift: the moment of truth -- Gifts and gender: Santa Claus is a woman -- Gifts and culture: what applies globally and what regionally?

Gift-giving is an economically significant area of consumer behavior. For we are constantly buy gifts: for Christmas and Mother's Day, for birth and baptism, for the start of school and exams, for engagements and weddings, for birthdays or as souvenirs. Moreover, gift-giving is a very important psychological phenomenon, based on voluntariness, but also representing a duty and requiring compliance with rules. Thus, gift giving is by no means always associated with joy, but also with stress in the search for a perfect gift and disappointment when gifts fail. The book presents central results of psychological research on gift-giving. These provide answers to the following questions, among others: What 'secret' rules of giving and receiving do we follow? What messages do we send with our gifts? How do certain characteristics - such as the amount of the price or empathy - influence satisfaction with a gift? What mistakes should we avoid when giving gifts in romantic relationships? When is a monetary gift appropriate and when is it not? The Author Prof. Dr. Dr. h.c. em. Bernd Stauss held the Chair of Service Management at the Catholic University of Eichstätt-Ingolstadt.

ISBN: 9783662663936

Standard No.: 10.1007/978-3-662-66393-6doiSubjects--Topical Terms:

3627592
Gifts
--Psychological aspects.

LC Class. No.: BF789.G5 / S83 2023

Dewey Class. No.: 150

Psychology of gift-giving
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520 $a Gift-giving is an economically significant area of consumer behavior. For we are constantly buy gifts: for Christmas and Mother's Day, for birth and baptism, for the start of school and exams, for engagements and weddings, for birthdays or as souvenirs. Moreover, gift-giving is a very important psychological phenomenon, based on voluntariness, but also representing a duty and requiring compliance with rules. Thus, gift giving is by no means always associated with joy, but also with stress in the search for a perfect gift and disappointment when gifts fail. The book presents central results of psychological research on gift-giving. These provide answers to the following questions, among others: What 'secret' rules of giving and receiving do we follow? What messages do we send with our gifts? How do certain characteristics - such as the amount of the price or empathy - influence satisfaction with a gift? What mistakes should we avoid when giving gifts in romantic relationships? When is a monetary gift appropriate and when is it not? The Author Prof. Dr. Dr. h.c. em. Bernd Stauss held the Chair of Service Management at the Catholic University of Eichstätt-Ingolstadt.
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