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Research on Islamic business concept...

Ramadani, Veland.

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Research on Islamic business concepts = proceedings of the 12th Global Islamic Marketing Conference, December 2021 /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Research on Islamic business concepts/ edited by Veland Ramadani ... [et al.].
其他題名:	proceedings of the 12th Global Islamic Marketing Conference, December 2021 /
其他作者:	Ramadani, Veland.
出版者:	Cham :Springer International Publishing : : 2023.,
面頁冊數:	x, 274 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Marketing - Congresses. - Islamic countries -
電子資源:	https://doi.org/10.1007/978-3-031-18663-9
ISBN:	9783031186639

Research on Islamic business concepts = proceedings of the 12th Global Islamic Marketing Conference, December 2021 /
Research on Islamic business conceptsproceedings of the 12th Global Islamic Marketing Conference, December 2021 /[electronic resource] :edited by Veland Ramadani ... [et al.]. - Cham :Springer International Publishing :2023. - x, 274 p. :ill., digital ;24 cm. - Springer proceedings in business and economics,2198-7254. - Springer proceedings in business and economics..

This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021) The chapters provide an up-to-date overview of research and insights into Islamic business practices in general and Islamic marketing strategies in particular. Papers include topics such as understanding Muslim consumer behavior, services marketing, implications and implementation of Halal business practices, social media marketing, ecommerce strategies, and overall business strategy. This book is helpful for researchers interested in the specialties of the topic and also for business consultants who wish to have an in-depth understanding of doing business in Islam-oriented regions.

ISBN: 9783031186639

Standard No.: 10.1007/978-3-031-18663-9doiSubjects--Topical Terms:

3625217
Marketing
--Islamic countries--Congresses.

LC Class. No.: HF5415.12.I74 / R47 2023

Dewey Class. No.: 658.8

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