| 紀錄類型: |
書目-電子資源
: Monograph/item
|
| 正題名/作者: |
Communicating causes/ edited by Nicky Garsten, Ian Bruce. |
| 其他題名: |
strategic public relations for the non-profit sector / |
| 其他作者: |
Garsten, Nicky. |
| 出版者: |
London :Routledge, : 2018., |
| 面頁冊數: |
1 online resource (xxiii, 265 p.) |
| 內容註: |
Dedication, Contributor Bios, Foreword by Jon Snow, Foreword by John Grounds, Introducing Communicating Causes: Strategic Public Relations for the Non-Profit Sector, Nicky Garsten and Ian Bruce, PART ONE, Civil Society, Governance and Issues, Chapter 1 Non-Profit PR as the Voice of Civil Society? Brian Lamb, Chapter 2 Governance in the Non-Profit Sector: The Role of Trustees in Reputation Management, Elizabeth Chamberlain and Stuart Etherington, Chapter 3 Non-profit Issues Management: A New Approach to Resist the Label of 'Risk', Michaela O'Brien, PART TWO, Communicating To Build Trust, Chapter 4 Beyond clicks for causes: enabling agile digital communication, Ann Longley and Tove Nordström, Chapter 5 The Emergence and Growth of Strategic Partnerships between NGOs and Corporates: Balancing Risks and Leveraging Communications, |
| 內容註: |
Kevin Read and Caroline Diehl, Chapter 6 Marketing and Brand: Enhancing Trusted Recognition, Ian Bruce, Colin Byrne and Hannah Myers, Chapter 7 Strategic Illustrations of NFP Success? An Exploration into the Evolution, Purposes and Ethics of Case Studies, Nicky Garsten, Kevin Read and Mazia Yassim, , Chapter 8 Internal Communication: Planning An Essential Element of Non-profit PR, Liam FitzPatrick, Chapter 9 PR Measurement in the Non-Profit Sector: Making a difference in the world - and proving it, Orla Graham, PART THREE, PR in the Broader Non-profit Sector, Chapter 10 PR for Housing Associations: The Challenges of Accommodating Profit for Purpose, Patrick Law, Chapter 11 Trade Union PR: The Working Voice, Nigel Stanley, Chapter 12 Social Enterprise PR: Doing Business Whilst Doing Good, Tove Nordström, PART FOUR, |
| 內容註: |
Around the World: Global and National Non-Profit Communications, Chapter 13 INGO Communications: Global Strategic Planning, Joe Barrell, Chapter 14 Non-Profit PR in India, Prema Sagar, Rama Iyer and Nupur Chaturvedi, Chapter 15 NGO Communications in a One-Party State: The Context and Characteristics of Non-profit Advocacy Communications in China, David Horton Smith, Sean Lang and Nicky Garsten, Chapter 16 Public Relations in the South African NPO sector: Partnerships for Social Change, Rene Benecke and Lida Holzhausen, Chapter 17 The Rise of Volunteering In Brazil: New Perspectives, Partnerships and Paradigms, Tato Carbonaro, Natália Tamura and Paulo Nassar, Index. |
| 標題: |
Non-governmental organizations - Public relations. - |
| 電子資源: |
https://www.taylorfrancis.com/books/9781351022224 |
| ISBN: |
9781351022224 (ebk.) |