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Doing research in fashion and dress ...

Kawamura, Yuniya, (1963-)

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Doing research in fashion and dress = an introduction to qualitative methods /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Doing research in fashion and dress/ Yuniya Kawamura.
其他題名:	an introduction to qualitative methods /
作者:	Kawamura, Yuniya,
出版者:	London :Bloomsbury Visual Arts, : 2020.,
面頁冊數:	1 online resource (viii, 166 p.)
附註:	"First published in Great Britain by Berg 2011"--T.p. verso.
標題:	Fashion - Research. -
電子資源:	https://dx.doi.org/10.5040/9781350089785?locatt=label:secondary_bloomsburyCollections
ISBN:	9781350089785 (ebk.)

Doing research in fashion and dress = an introduction to qualitative methods /
Kawamura, Yuniya,1963-

Doing research in fashion and dressan introduction to qualitative methods /[electronic resource] :Yuniya Kawamura. - 2nd ed. - London :Bloomsbury Visual Arts,2020. - 1 online resource (viii, 166 p.)

"First published in Great Britain by Berg 2011"--T.p. verso.

Includes bibliographical references and index.

"Whether you're investigating fashion as a material object, an abstract idea, a social phenomenon, or a commercial system, qualitative techniques can further your understanding of almost any research topic. Doing Research in Fashion and Dress begins by guiding you through a brief history of fashion studies, and the debates surrounding it, before introducing key qualitative methodological approaches, including ethnography, semiology, and object-based research. Detailed case studies demonstrate how each methodology is used in practice. These case studies include Japanese subcultures, fashion photography blogs and semiotic studies of fashion magazine shoots and advertisements. This second edition also features a new chapter on internet sources and online ethnography, reflecting the adoption of social media tools not only by industry practitioners but also by academics. By contextualizing history, theory and practice Doing Research in Fashion and Dress offers: -A systematic examination of qualitative research methods in fashion studies in social sciences. -A practical guide to anyone wishing to conduct fashion research in academia or in the business world. -An accessible grounding in contemporary fashion studies literature"--

ISBN: 9781350089785 (ebk.)

LCCN: 2019949090Subjects--Topical Terms:

1314766
Fashion
--Research.

LC Class. No.: GT511 / .K38 2020

Dewey Class. No.: 391.00721

Doing research in fashion and dress = an introduction to qualitative methods /
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520 $a "Whether you're investigating fashion as a material object, an abstract idea, a social phenomenon, or a commercial system, qualitative techniques can further your understanding of almost any research topic. Doing Research in Fashion and Dress begins by guiding you through a brief history of fashion studies, and the debates surrounding it, before introducing key qualitative methodological approaches, including ethnography, semiology, and object-based research. Detailed case studies demonstrate how each methodology is used in practice. These case studies include Japanese subcultures, fashion photography blogs and semiotic studies of fashion magazine shoots and advertisements. This second edition also features a new chapter on internet sources and online ethnography, reflecting the adoption of social media tools not only by industry practitioners but also by academics. By contextualizing history, theory and practice Doing Research in Fashion and Dress offers: -A systematic examination of qualitative research methods in fashion studies in social sciences. -A practical guide to anyone wishing to conduct fashion research in academia or in the business world. -An accessible grounding in contemporary fashion studies literature"-- $c Provided by publisher.
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